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kellogg's lanches Crunchy Nut Cornflakes in the UK
Research: Focus group
Findings: Since then, it has become one of the most important brands for Kellogg’s with a sales value of £68 million. -
Brand extensions
Research: Focus Group
Findings:The Crunchy Nut brand created a brand extension. This involved using the Crunchy Nut name to launch a new product called Crunchy Nut Clusters. This variant has two varieties, Milk Chocolate Curls and Honey and Nut. -
Kellogg’s used secondary research
Research:focus group
Findings:"Which is existing research that has already been collected by other organisations. Sources of secondary data include books, journals, the internet and government statistics. The benefits of secondary research are that it is quicker and often less expensive than primary, although it may not always be. completely related to the needs of a specific project." -
Pictures and new product ideas
Research: Focus group
Findings:The boards had pictures showing product ideas and a description of what the new product would be like. These boards were then shown to a large group of representative consumers in a quantitative survey. They were asked to rate those ideas against a number of scales, so Kellogg’s could identify which product ideas consumers liked best or disliked. -
New packageing
Research: Focus group
Findings: The pack design for the new Crunchy Nut Bites was developed. Several designs were developed aimed at giving the new product the same look and feel as the rest of the Crunchy Nut family. The packaging designs were tested with consumers, which enabled Kellogg’s to select the final packaging design for Crunchy Nut Bites -
Kellogg’s launched Crunchy Nut Bites
research: Focus Group
Findings: Sales data shows it was one of the best performing brands to launch in the breakfast cereal category with a sales value of £6.9 million in its first full year of sales.