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The first store opened in Kemmerer, Wyoming and was called The Golden Rule Store. The founders were James Cash Penney Jr. and 2 of his business partners. The store was known as a dry goods store and was part of the "Golden Rule Store" branch.
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The founder decided to change the name from Golden Rule Store to J.C.Penney Company Inc. because it stood for his name.
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The founders decided to move from Salt Lake City to NYC.
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JCPenney celebrated 50 years since they first opened their doors.
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They had a cash only policy up until this.
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JCPenney opened their first store outside of the US in Puerto Rico.
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James Cash Penney, the founder of JCPenney, died at age 95 in New York.
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The owners created a website specifically for JCPenney's and customers could now shop online at jcpenney.com.
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JCPenney celebrated their 100th anniversary since they first opened their doors.
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JCPenney launched their own customer reward program to benefit their customers and help increase the consumption of their products.
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JCPenney made an addition their stores by adding a Disney shop inside of different JCPenney locations.
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JCPenney released a mobile app available on most smartphones.
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JCPenney made another addition to their stores by opening up Sephora inside of several locations, in attempt to draw more customers of different markets in their stores.
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JCPenney currently has 875 department stores throughout the US. However in 2017 nearly 140 locations were closed due to the retailer itself.
