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Johannes Gutenberg created the printing press which allows us to print. -
An announcement about a house for sale in the Boston
Newsletter was the first newspaper ad published. -
Benjamin Franklin's Philadelphia Gazette began the advertising tradition in America with a full page of advertisements.
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Ben Franklin began magazine advertising with his General Magazine.
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In Philadelphia a man named Volney Palmer opened the first Advertising Agency.
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The Powers Style of ad copy is born. It said the focus should be on why the consumer should buy your product. -
A cola company got the first registered trademark.
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Mellins food advertises on 25 airship flights. -
The first sponsored radio shows air.
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Advertisers began to appeal to emotions. They focused on what pleasure customers got from their products.
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Radio passes magazines in the form of advertising.
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An ad that lasted 60 seconds played for the first time on a television. 7,500 televisions were tuned in to watch.
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5 million people worldwide now have access to the internet which changes advertising again. Ads pop up on computer screens all of the time now.
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YouTube and Facebook launch which makes companies realize the need for phone and computer ads even more. -
Social media, podcast, etc. ads grow. Customer data plays a large role in targeting specific customers and what they like. We see an increase in mobile ads.
