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Printing Press
Johannes Gutenberg created the printing press which allows us to print. -
First Newspaper Ad Published
An announcement about a house for sale in the Boston
Newsletter was the first newspaper ad published. -
A Full Page of Advertisements
Benjamin Franklin's Philadelphia Gazette began the advertising tradition in America with a full page of advertisements. -
Magazine Advertising
Ben Franklin began magazine advertising with his General Magazine. -
First Advertising Agency Opens
In Philadelphia a man named Volney Palmer opened the first Advertising Agency. -
Powers Style is Born
The Powers Style of ad copy is born. It said the focus should be on why the consumer should buy your product. -
First Trademark
A cola company got the first registered trademark. -
Airship Advertising
Mellins food advertises on 25 airship flights. -
First Radio Shows
The first sponsored radio shows air. -
Appeal to Emotions
Advertisers began to appeal to emotions. They focused on what pleasure customers got from their products. -
Advertising Media Changes
Radio passes magazines in the form of advertising. -
First Broadcast Ad
An ad that lasted 60 seconds played for the first time on a television. 7,500 televisions were tuned in to watch. -
The Internet
5 million people worldwide now have access to the internet which changes advertising again. Ads pop up on computer screens all of the time now. -
YouTube launches
YouTube and Facebook launch which makes companies realize the need for phone and computer ads even more. -
Digital Advertising Soars
Social media, podcast, etc. ads grow. Customer data plays a large role in targeting specific customers and what they like. We see an increase in mobile ads.
