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1892
Vogue had a coverline of “Fashion, Manners, Society, The House, Literature, Art, Music, Drama.” Fashion was only a small part of the magazine, as the industry was still in its infancy. -
1900-1910
Corsets and full skirts enhanced unnatural curves, and hats grew out of control. -
1914
as World War I began in 1914, attention and resources were drawn away from fashion -
1920-1929
This style epitomized modernity and reckless rebellion. Flappers wore daringly short hair and short shift dresses that exposed their limbs, and they applied makeup, smoked with long cigarette holders, and drank in public. Since the straight shift dresses were simple to make at home, flapper style was more attainable for the masses. -
the great depression
the general public escaped through Hollywood. The movies became the new glamorous medium for fashion. -
world war II
clothing became more functional and military-inspired with square shoulders. Techniques for mass production of uniforms carried over into the creation of ready-to-wear fashion.Uniforms were commonly seen in public. -
end of world war II
newcomer Christian Dior rebelled against the austerity of the time and produced an extravagant design of a fitted jacket with a cinched waist and a full calf-length skirt using ten to eighty yards of fabric. This style, dubbed the "New Look," would prove to be a turning point in the postwar. Dior's designs
became extremely popular, as women
were longing to dress femininely and
frivolously again. -
Channel
Chanel countered the voluminous
look with boxy suits and slim skirts in
tweed. Synthetic fabrics (nylon,
polyester, and acrylic) became more -
1950
affordable and easy to maintain. A
consumer market was born, and for the
first time, teenagers became a force in
the fashion market as a result of
influences such as music and film. -
1960's
the youth were the leaders of the sixties, which was a colorful decade in many ways. Two subcultures of young British people, the Mods and Rockers, were at odds. The Rockers tended to wear clothes like black leather jackets, whereas the Mods were more stylish and bohemian.. -
1966
By 1966, designer Mary Quant popularized the miniskirt -
1970's
Increased ease of travel meant that fashion had more global, ethnic inspirations. The disco dance craze led to widespread use of polyester, which was ideal for creating tight, stretchy clothing that shone under disco lighting. These flashy styles reflected the social revolution and openness that defined the decade. The late seventies gave rise to punk, an anti-fashion anarchistic movement. -
1980's
Materialism defined this decade, as the western world experienced an economic boom. The power suit became a symbol of the eighties, especially after John Molloy argued in his book Women’s Dress for Success that women would need such a suit to climb the corporate ladder. People flaunted designer brands as symbols of wealth. Increased use of credit cards encouraged spending.Princess Diana also became a
fashon icon during
this time -
1981
The creation of MTV revolutionized the music industry by turning musicians into television stars who had the power to influence through fashion and visuals in addition to music. -
1990's
As technology made working from home more feasible and offices instituted “Casual Fridays,” fashion became more laidback and comfortable. In contrast to the excessive consumerism and gaudy color palette of the eighties, 1990s style veered toward a more minimalist aesthetic with lots of black and neutral colors. The fashion industry blossomed the most in the United States, where Calvin Klein used overtly sexual advertisements to shock a supposedly "unshockable" nation. -
2000
-
2010-2014
This decade is strong evidence that fashion is cyclical. A major trait of new millennium fashion has been recycled trends with futuristic twists. The dreaded eighties shoulder pad has been reworked as the “architectural” shoulder. Current boot-cut and flared jeans are toned-down versions of bell-bottoms. Both real vintage and vintage-inspired clothes have become popular. The boho hippie look has come back in fashion thanks to celebrities like the Olsen twins.
