Evolution of Pepsi Packaging

By Ryanmj
  • First Pepsi Can

    First Pepsi Can
    The first Pepsi can featured a cone shaped top with a bottle cap. The design showed a Pepsi bottle cap with the Pepsi logo in the middle. This design was mostlikely targeted towards adults because of the bottle cap.
  • Second Pepsi Can

    Second Pepsi Can
    The second Pepsi can again featured a cone shaped top with a bottle cap. The disign on the can was of the Pepsi logo with a pattern of triangles above and below the logo. This design was again, probably targeted towards adults because of the bottle cap.
  • Third Pepsi Can

    Third Pepsi Can
    The third Pepsi can took on the design of a regular can shape. It also introduced the inventive tab openning top. The design was a Pepsi bottle cap with the logo in the middle and a silver backround with white stripes. This design was targeted towards an audience of teens to young adults because of the accessability of the soda.
  • Fourth Pepsi Can

    Fourth Pepsi Can
    The fourth Pepsi can brought back the same can shape as the third but changed the design to have a light blue colored can with a Pepsi logo inside of a diamond. This design was probably targeted towards a broader audience of young teens to adults due to its simple design and tab opening top.
  • Fifth Pepsi Can

    Fifth Pepsi Can
    The fifth Pepsi can again kept the same can shape but changed the design to be a white can with a Pepsi logo with a red section underneath. This can was probably targeted to older teens to adults because of the the design resembling a beer can.
  • Sixth Pepsi Can

    Sixth Pepsi Can
    The sixth Pepsi can changed the shape slightly by adding a rounded bottom and a slight inward slant at the top. The design on the can is very similar to the fifth can but the word Pepsi is running up and down next to the logo. This can was probably targeted towards an audience ranging from a middle aged teen to an adult due to the design.
  • Seventh Pepsi Can

    Seventh Pepsi Can
    The seventh Pepsi can used the same can shape but changed the can color to blue and added a Pepsi logo and the word Pepsi running along side the logo. This can was targeted to a much broader range of people, mostlikely older children to adults due to its friendly design.
  • Eighth Pepsi Can

    Eighth Pepsi Can
    The eighth Pepsi can was very similar to the seventh except the logo was lowered and the word Pepsi was moved to the top of the can. This can again targeted older children to adults.
  • Nineth Pepsi Can

    Nineth Pepsi Can
    The nineth Pepsi can was changed a bit from the eigth. The logo was shrinked and moved up and the word pepsi was shrinked and moved below the logo. This can was also targeted towards children to adults.
  • Tenth Pepsi Can

    Tenth Pepsi Can
    The tenth Pepsi can enlarged the logo and moved the word pepsi to the side. This can targeted children to older adults because of its simple desing and easy-open top.