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THE1910’S BROUGHT MANY COLORFUL, PAINTED ADVERTISEMENTS THAT SHOWED A WIDE VARIETY OF BEVERAGE USE, FROM BUSINESS MEETINGS TO ENJOYING A PRIVATE MEAL
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1920’S FURTHER EXPANDED ON THOSE SAME IDEAS AND INCLUDED MANY OF THE CHARACTERISTICS BY PUSHING FURTHER INTO MORE COLORFUL PIECES AND LESS TEXT.
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1930’S USHERED IN MORE PHOTOGRAPHY, WITH AD’S FEATURING PICTURES OF NOT JUST MODELS BUT OF THE PRODUCT.
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DURING THE 1940’S TASTES BEGAN TO CHANGE AND COMPANIES SUCH AS PEPSI DECIDED TO TAKE ON MORE COMIC STYLES. WHILE OTHER COMPANIES SUCH AS COCA-COLA BECAME MORE PATROITIC DURING AMERICA’S WARTIME EFFORT.
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AFTER THE 1940’S WARTIME WAS OVER AND A LOT OF THE ADVERTISEMENTS SHIFTED ITS FOCUS ON TO BETTER TIMES, PEPSI, 7 UP AND COCA COLA RAN AD’S THAT SHOWCASED BEACH PARTIES AND HOME COOKED MEALS DURING THE 1950'S
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1960’s starts a shift in the theme of beverage advertisement, companies such as Pepsi shift focuses from older audiences to reflect a younger sensibility. While other companies like Canada Dry go to market their products to a new audience with newer and brighter brands.
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1970’s advertisement continued on the grounds that the 1960’s laid. Showing many simular themes with a greater emphasis on youth and natural settings.
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1980’s featured advertisements that were colorful and full of both science fiction and fantasy themes. Many ads included imagery that was filled with vibrant and bright colors.
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1990’s ushered in a time of celebrity endorsements, one of the biggest celebrity advertising collaborations would be the GOT MILK campaign. Which featured a countless number of celebrities ranging from pop culture to sports and entertainment.
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2000’s Pepsi released japanese exclusive sodas which featured flavors and advertising unique to a Japanese audience.
