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Send snail mail flyer promoting CTN and saying, "We're sorry you left...we missed you," or something to that effect.
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Call organizations to talk to "opinion leaders about why they left, didn't renew, or cancelled membership.
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Create a set of survey questions relating to CTN experience.
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Follow-up with personalized thank you emails or written letters to re-establish the lines of communication.
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Deploy survey through e-mail and snail mail, including incentive prize drawing.
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To discover why organizations did not renew their membership by assigning a list of organizations to advisory board and staff members to contact.
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Collect responses and store answers in CTN database.
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Promote CTN's services and message online via social media.
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Send flyer to organizations promoting video services/new member benefits.
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Like speicified organizations from unrenewed list on Facebook.
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Follow specified organziations from unrenewed list on Twitter.
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Visit organizations in person to promote membership offerings.
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Share organization's updates with our "friends" and our updates with relevant members.
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To win back 1/3 of organizations whose membership went unrenewed or has been canceled within two years of implementing this plan.