Cola-Cola Timeline

By Jennifer Chaparro

  • Invention of the Mariani Wine

    Invention of the Mariani Wine
    Angelo Mariani (the grandfather of Coca-cola) invents the formula of Mariani Wine based on coca leaves macerated in wine. It is said that the enormous success of the elixir pushed the creator of the coca-cola to make a similar refreshment but without alcoholic graduation.

  • Invention of Coca-Cola

    Invention of Coca-Cola
    The pharmacist John S. Pemberton wanted to create a syrup against the problems of digestion that also contributed energy, and ended up giving the formula of the famous coca cola

  • Adverts with women

    Adverts with women
    In this year the advertising of the drink is based on women and the first one that appeared in the announcements was the model and actress Hilda Clark

  • First label stamped

    First label stamped
    The soda is brought to market with its first printed label

  • Contour bottle

    Contour bottle
    A bottling competition was held to create a single container. It was won by Alexander Samuelson and 75 years later his "contour bottle" remains the world's most widely recognized trading icon

  • Candler family

    ErnEst Woodruff bought in 1919 all Coca-Cola shares to the Candler family and managed to consolidate the business after World War I.

  • The Coca-Cola Export Corporation

    The Coca-Cola Export Corporation
    In 1923 the foundations were established for The Coca-Cola Export Corporation, whose purpose was to extend the bottler system to the rest of the world, which would officially end in 1931.

  • The first metal refrigerator

    The first metal refrigerator
    The first metal refrigerator, almost automatic, appears in 1929 with the name of "Icy-O". Although it was heavy, uncomfortable and wasted a lot of ice, it was infinitely better than its predecessors

  • Illustration of a Santa Claus

    Illustration of a Santa Claus
    The first illustration of a Santa Claus was made by Haddon Sundblomen

  • The president's vison to accompany the soldiers

    The president's vison to accompany the soldiers
    When thousands of men and women were sent abroad, Robert Woodruff, President of Coca-Cola, ordered: "Every uniformed man should receive a bottle of Coca-Cola for 5 cents, wherever he may be and at whatever cost to the company ". This vision of accompanying soldiers at all times made the number of countries with bottling operations from the mid-1940s to 1960s double.

  • Coca-Cola became the first commercial product

    Coca-Cola became the first commercial product
    Coca-Cola became the first commercial product to appear as a Time magazine cover, consolidating itself as an international brand. This came after Robert Woodruff, President of Coca-Cola, refused to pose for the cover, arguing that the brand was the most important.

  • Coca-Cola expanded its Contour bottle

    Coca-Cola expanded its Contour bottle
    Coca-Cola expanded its Contour bottle range by offering the traditional 6.5-ounce bottle and including the 10-, 12- and 26-ounce versions in the United States. This marked an important step in the market by providing consumers with packaging that suited their needs

  • The letters of Coca-Cola

    The letters of Coca-Cola
    The Contour bottle was printed with the Coca-Cola and Coke logo in white. Previously, the letters of Coca-Cola were engraved on relief

  • Coca-Cola aluminum

    Coca-Cola aluminum
    In the United States the 12-ounce Coca-Cola aluminum can was launched. The first graphics of the tin included the image of the Contour bottle in order that the consumers recognized that it was the same liquor of always.

  • The Coca-Cola bottle was granted registration as a trademark

    The Coca-Cola bottle was granted registration as a trademark
    The Coca-Cola bottle was granted registration as a trademark, a designation granted to very few packages. A previous study showed that more than 99% of the US population could identify the Coca-Cola bottle solely by its shape.

  • Diet Coke

    Diet Coke
    Diet Coke (Coca-cola light) is introduced in the USA to bring refreshment to the new needs of society.

  • The secret formula of Coca-Cola

    The secret formula of Coca-Cola
    The secret formula of Coca-Cola is revealed in the book "God, Fatherland and Coca Cola: The Forbidden History of the World's Most Famous Drink" by American writer Mark Pendergrast.

  • Cola-Cola new logo

    Cola-Cola new logo
    The Coca-ola bottle changes its logo: red background with white letters. In addition, the new plastic bottle

  • Coca-cola in Spain

    Coca-cola in Spain
    Coca-Cola is a very popular drink in Spain. Currently about 60% of Spaniards declare that it is their favorite brand of soda.

  • Secret formula

    Secret formula
    It is 120 years of the best kept secret formula. A historical moment.

  • Aluminum design

    Aluminum design
    Coca-Cola won the Cannes Grand Prix Design by the brand's renewed visual identity and the design of its aluminum bottle packaging.

  • PlantBottle

    PlantBottle
    Coca-Cola launched PlantBottle, made of 100% recyclable material and made from 30% renewable materials.

  • Bottleware

    Bottleware
    The Japanese studio Nendo created Coca-Cola Bottleware, a collection of bowls and dishes that debuted at the Design Tide Tokyo (design fair in Japan). The pieces are made from recycled glass bottles and their shape is inspired by the Contour bottle.

  • Coca-cola Bottle

    Coca-cola Bottle
    The Coca-Cola bottle turned 100 years old! "It's the perfect wrapping for a liquid," said Raymond Loewy, one of the most recognized industrial designers of the 20th century.

  • Coca-cola in Super bowl

    Coca-cola in Super bowl
    Coca-Cola Co. is one of the Super Bowl’s “Hall of Fame” advertisers. Just three days before the NFL championship, news emerged that the American beverages brand would be airing two, 30-second commercials during the first-quarter of Big Game.

  • GLOSSARY

    GLOSSARY
    • Formula: Contained expression, brief, precise and exact, with which a thing is said or performed a social act or communication.
    • Logo: Is a distinctive composed of letters and images, peculiar to a company, a brand or a product.
    • Bottle: This thing refers to a storage that is used for the storage of liquids.

  • MY OPINION

    MY OPINION
    I liked having been able to know more about one of the best selling products in the world, see their evolution and progress
    It is very interesting to know from the beginning the Coca-Cola, meet the people who helped make the product to evolve, look for different ways of selling and become so famous

  • REFERENCES

    REFERENCES