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For the first time, the Bhutanese government permitted visitors. In 1974 Bhutan received its first 300 tourists, setting off the tourist industry.
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Television and the internet are introduced to Bhutan, further increasing the influence of the outside world on Bhutanese culture.
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Bhutan's first parliamentary elections are held, transforming the government from absolute monarchy to parliamentary democracy. This was a big step towards the country's modernisation.
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In 2011, Bhutan received 64 000 tourists, a dramatic increase from the 300 visitors in 1974. Bhutan receives the most tourists around the times of religious festivals. Many are drawn to its unique, 'untouched' culture and interesting religious practices.
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Today, Bhutan is becoming more and more westernised as a result of outside influence, including tourism. The younger generation is wearing more western clothes and becoming more involved in online activities e.g. social media.
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The government is facing difficulty in deciding whether to prioritise Bhutan's traditional culture or more jobs and income for the people through tourism.However, considering the unemployment and poverty rates, tourism is already increasing, and will likely continue to do so.