African-Americans in Advertisements During the Civil Rights' Movement

Timeline created by jleal1
In History
  • Introduction

    The Civil Rights Movement occurred in the mid-1950s through the late 1960s. The beginning of the Civil Rights Movement was catalyzed by Rosa Parks refusing to give her bus seat up to a white man
  • Coca-cola ad

    Coca-cola ad
  • /intro

    You won’t find ads like these in the archives of LIFE or Vogue or Esquire. You’d need to be looking in the few places where Black wealth was actually acknowledged and encouraged. Open up the archives of the Johnson Publishing dynasty, which produced magazines like Ebony and Jet, and suddenly, you’ll see the Black middle-class housewife elegantly smoking her Camel cigarette, Black businessmen loosening their ties over Budweisers and suburban African American families waterskiing with a pack of Pe
  • information

    The Civil Rights protests of the ’60s finally forced advertisers and agencies to change their approach and diversify. Art director Vince Culllers, had grown frustrated creatively during his years working for Ebony in the early 1950s and sought to reform the ways in which advertisements were portraying Blacks in the industry. In doing so, he created the first Black-owned advertising agency in 1956.
  • Tobacco co. info

    Tobacco seller Philip Morris is attacked by a pro-segregation publication, the White Sentinel, for being "the first cigarette company to advertise in the Negro press." Cigarette companies are among the first industries to work with black publications at all, but some of these companies are later criticized for disproportionately targeting black communities. Black Americans typically smoke fewer cigarettes and start smoking at an older age but are more likely to die from smoking-related
  • media exposure

    Lyndon B. Johnson commissions the Kerner Report to investigate the causes behind, and prevent the recurrence of, the 1967 race riots in Newark, New Jersey, and Detroit, Michigan. The report identifies paltry media representation as one of the inequalities that helped drive the riots. It concludes: "Negro reporters and performers should appear more frequently—and at primetime—in news broadcasts, on weather shows, in documentaries, and in advertisements."
  • Light skin ad

    Light skin ad
  • Tobacco ad

    Tobacco ad