Sports Entertainment Marketing

By dylanclark

  • Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.

  • Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens

  • National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.

  • Development of recording of sound on motion picture film.

  • First commercial radio stations with regularly scheduled broadcasts.

  • RCA established the National Broadcasting Company (NBC)

  • Farnsworth transmits first electronic television picture; receives patent.

  • The Columbia Broadcasting System (CBS) is founded.

  • Lou Gehrig appeared on a Wheaties box.

  • All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.

  • Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

  • Disneyland in Anaheim, California opens costing $17 million to build. 3.8 million visitors come the first year

  • Over 100 million television sets are in homes around the world.

  • Six Flags opens in TexasFirst regional theme park

  • Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike

  • Title IX is enacted, mandating equal access to educational opportunities for men and women.

  • Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

  • The US boycotts the Summer Olympics in Moscow.

  • First IBM Personal Computers are available for retail sales

  • MTV debuts

  • Michael Jackson’s “Thriller” sells 20 million albums

  • First compact disc is released

  • – The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.

  • Nintendo home entertainment system is introduced

  • Time and Warner merge to become Time Warner Inc.

  • First television program delivered via the Internet (webcast)

  • Olympic Park in Atlanta, GA is bombed.

  • Princess Diana is killed in an automobile accident