The Resors and Psychology in Advertisng

By Taylor Peterson

  • James Walter Thompson purchased JWT agency

    JWT agency handled mostly religious advertising until James Walter Thompson purchased it for $1,300 and moved forcefully into the field of magazine advertising.

  • Group under Resor buys JWT agency

    A group that was under Resor bought J. Walter Thompson for $500,000, and Resor became president. The agency was then billing about $3 Million annually.

  • Stanley Resor gets married

    Helen Lansdowne --his wife--copywriter who worked closely with Resor. She is also whom he relied on to develop ads. They had been together since Resor's days as manager in the office of JWT.