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In 1980, Shawn Stussy started Stussy. Originally a surfboard manufacturer, Shawn began to put his signature logo on surfboards with a broad tip marker. He made this his logo and began to put the logo on shirts, pants, and hats.
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In 1984, Shawn Stussy partnered with Frank Sinatra Jr. to open their own shop. Not having to sell products out of his van any longer.
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Also in 1984, Stussy travels to Europe to open its first International shop. Then in 1988 Stussy returns to New York and opens a store in SOHO.
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It was reported that revenues reached $17 million in 1991 according to "Style: Where Surf Meets Rap". Time. 1991-02-11. Retrieved 2009-09-10.
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In 1996, Stussy resigned as president of the company and Sinatra bought his share of the company holdings.
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in 2019 Kim Jones and Dior connect with Shawn Stussy to come out of retirement and make an amazing collaboration of items.