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Fashion inspired by elite school uniforms featuring blazers, cardigans, dress shirt and loafers -
Both Rei kawakubo and Yohji Yamamoto make their paris debut around the same time (also known for their all black fashion) -
Imitation of “idols” among teenagers -
A style coming from private high-school students, mainly characterized by Levi’s 501 jeans, blazers, varsity sweaters, dress shirts and monogram accessories https://savvytokyo.com/heisei-fashion-trends/
https://artsandculture.google.com/exhibit/tokyo-street-fashion-and-culture-1980-2017-across/ogKCPmGdPtB7Iw?hl=en -
the Joshi daisei (college girl) fashion from JJ magazine evolves into adult womens fashion -
Aerobics gets introduced into Japan, the 1981 song "Physical" by Olivia Newton-John becomes a smash hit and sporty fashion becomes popular -
Emphasis on the natural lines of the body -
Term coined by JJ magazine to suggest that "everyday is paradise" Can be seen as the start of gyaru fashion -
School girl fashion with miniskirts becomes popular -
1989 Undercover by Jun Takahashi - 1990 Good Enough by Hiroshi Fujiwara - 1993 BAPE by nigo 1993 NOWHERE opens in the backstreets of harajuku -
Popular Gyaru fashion magazine (1995-2014) -
Know especially for their loose wool sock -
Followers of Tomoe Shinohara (hence the name) following her debut album Supermodel -
The gyaru style becomes more extreme -
As the gyaru's grow up a more conservative style incorporating gyaru elements emerges -
Becomes popular as it is featured in the harajuku fashion magazine FRUiTS started in 1997. Heavy focus on accessories in bright colors, usually made from plastic, paired with equally bright clothing. -
Becomes popular as it is featured in the Harajuku fashion magazine FRUiTS started in 1997.
Characterised by poofy skirts and dresses, use of lace, bows and headdresses. Inspired by victorian and rococo dress. Includes many subcategories such as gothic, punk or sweet lolita. -
An even more extreme version of gyaru fashion with heavier make-up and even darker tans becomes popular -
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A simple, rakuchin casual (easy-going casual) fashion incorporating a mix of gyaru tastes -
Trends become more age independent and there's an increase in hahako shopping -
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Started on the Japanese social media platform mixi in 2006. By 2009 the group had over 35,000 followers and the groups founder, known as "Choco", released the book "Mori Girl Fashion and Style Book" in the same year -
The number of gyaru-o (male gyarus) grows, mainly in Shibuya -
Retailers such as H&M and TOP SHOP open in japan -
The name comes from the slang term “moteru” meaning to appeal to the opposite sex. A more conservative style, not to cutesy, not to flashy and not to sexy, often marketed in magazines as the appropriate style for first dates and such. -
In 2012 the magazine POPEYE gets a new editor-in-chief and undegoes a redesign, resulting in a renaissance of sorts. -
Futago coordinate can be applied to any fashion style and is simply the idea of twin outfits. These futago coordinates rise in popularity at this time -
Throughout the 2010's style mixing becomes more prominent -
Young people admire fashions and designs from the Showa Era (1926–1989) -