Recording fashion

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    Chinese philosopher Mozi was the first to experiment with a camera obscura. He was said to refer to it as a 'locked treasure room.' Today it is considered the origin of the digital camera.
    -Phan, K. 2013. From Mozi to Polaroid: A Concise History of Photography. Available: http://tinyurl.com/nbykm22 Image: http://tinyurl.com/odp85nf
  • Jan 1, 1525

    Style Imitates Art

    Style Imitates Art
    In the sixteenth century, artists like Titian and Bronzino used their skills to make uncomfortable clothes, such as heavy uniforms worn by soldiers, seem weightless and easy to wear. As a result, everyday people wore the elaborate clothing they saw idealised in artworks.
    -Hollander, A. 1999. Fashion and image. In Feeding the eye. New York: Farrar, Straus and Giroux.
    Image: Titian, "Federico II Gonzaga", c. 1525. Available: http://tinyurl.com/ovxlser
  • New Art Movement, New Clothes

    New Art Movement, New Clothes
    The Rococo period’s whimsy heralded a delicacy and lightness in fabric. Boucher and Fragonard imagined clothes weightless as flesh, and effects were seen in the physical fashions of everyday dress.

    - Hollander, A. 1999. Fashion and image. In Feeding the eye. New York: Farrar, Straus and Giroux.
    Image: Jean-Honoré Fragonard, "Blind Man's Bluff", 1760. Available: http://tinyurl.com/ohkf47q
  • Daguerreotype Presented

    Daguerreotype Presented
    The daguerreotype, the first-ever successful photographic process, is presented at the Académie des Sciences in Paris by inventors Louis-Jacques- Mandé Daguerre and Nicéphore Niépce.
    Image: the back of a daguerreotype plate.
    - Deckers, A. & Maes, H. 2012. Daguerreotype. Available: http://tinyurl.com/qfb894x [2015, October 23]
  • First Film

    First Film
    The first commercial transparent roll of film is launched on the market, created by George Eastman for Kodak.
    - Available: http://tinyurl.com/6tw5dhw Image: a commercial demonstrating the ease of photography.
  • Fashion Plates

    Fashion Plates
    The birth of fashion plates resulting in fashion magazines brought about a change in the way fashion was perceived. Fashion plates made clothing more accessible to the general public. Fashion plates of the nineteenth century moved away from mimicking eighteenth-century art movements and created its own, much more frivolous style.
    - Hollander, A. 1999. Fashion and image. In Feeding the eye. New York: Farrar, Straus and Giroux.
    Image: VOGUE 1892 cover. Available: http://tinyurl.com/q7rqdth
  • The First Fashion Editorial

    The First Fashion Editorial
    The first-ever photographed fashion editorial was featured in the April 1911 issue of Art et Décoration, photographed by Edward Steichen.
    - Zachary, C. 2015. The Art of Imitation: Edward Steichen’s Modern Fashion Photographs of 1911. Available: http://tinyurl.com/qhyu47s
  • Early 20th Century Photography

    Early 20th Century Photography
    At the turn of the century, the shape of women’s clothing changed completely, moving towards the streamlined angular aesthetic of menswear. Fashion’s new mood caught photography’s eye. The new angular body was as coveted a subject as the industrial developments photographers were inspired by at the time.
    - Hollander, A. 1999. Fashion and image. In Feeding the eye. New York: Farrar, Straus and Giroux.
    Image: Edward Steichen, VOGUE, 1928 Available: http://tinyurl.com/p9e986a
  • Instant Photo

    Instant Photo
    The founder of polaroid, Edwin H. Land, conceptualises the instant camera. The first model was sold for $89.95 in Boston on 26 November 1948.
    Available: http://tinyurl.com/ofxgw3n
  • Mid-Century Icons

    Mid-Century Icons
    Richard Avedon was one of the most iconic fashion photographers of his time. This photograph, Dovima with the Elephants (1955),
    made for the Metropolitan Museum of Art’s 1978 survey of Avedon’s fashion work. It features a gown by Yves Saint Laurent for Dior.
    - Camhi, L. 2010. Avedon Up for Auction at Christie’s. Available: http://tinyurl.com/pahhvyc
  • Digital First

    Digital First
    Steve Sasson invents the digital camera for Kodak.
    - Zhang, M. 2010. The World’s First Digital Camera by Kodak and Steve Sasson. Available: http://tinyurl.com/lh4a5sb
  • Fashion Gets Moving

    Fashion Gets Moving
    Photographer Nick Knight launches SHOWstudio, the leading platform for the creation and development of the fashion film movement.
  • Camera Phone

    Camera Phone
    Samsung creates the first camera phone, the J-SH04 with 0.11 megapixels.
    - Hill, S. 2013. From J-Phone to Lumia 1020: A complete history of the camera phone. Available: http://tinyurl.com/ku3mroa
  • No More Film

    No More Film
    Kodak announces they will no longer be manufacturing 35mm film cameras.
    - Davies, C. 2004. Kodak to stop making 35mm cameras. Available: http://tinyurl.com/px8jgxd
  • Birth of a Blog

    Birth of a Blog
    Scott Schuman launches the now iconic street style blog The Sartorialist, igniting the street style revolution.
  • A Digital Page

    A Digital Page
    Apple launches the iPad - providing a platform for print fashion photography to be digitised on the Newsstand app.
    Available: http://tinyurl.com/nab23r5
  • Live Stream Style

    Live Stream Style
    The first globally-streamed fashion show, Burberry Prorsum Fall 2010 made history not only by being accessible to anyone on earth, but also by being shoppable immediately after the show.
    - Mower, S. 2010. Burberry Prorsum Fall 2010 Ready To Wear Fashion Show. Available: http://tinyurl.com/neepob2
  • Instaglam

    Kevin Systrom and Mike Krieger launch Instagram, a mobile photo app that would go on to have a profound effect on fashion display. Many street style blogs work through Instagram as means to promote themselves and gain followers. The term "instaglam" has been used on many a fashion magazine cover. Image @anna_dello_russo on Instagram.
  • Print Goes Digital

    Print Goes Digital
    American VOGUE launches an iPad app onto which they upload digitised print content with additional photographs and videos. Lady Gaga, photographed by Mario Testino for VOGUE's March 2011 issue.
    Available: http://tinyurl.com/pngttj4
  • From Tablet to Phone

    From Tablet to Phone
    British VOGUE launches an iPhone app, the first of its kind that allows the magazine to be viewed on a phone as well as a tablet. Jourdan Dunn, photographed by Patrick Demarchelier for British VOGUE Februsry 2015.
    Milligan, L. 2015. Inside February VOGUE. Available: http://tinyurl.com/pelf73s
  • Vogue Runway Goes Live

    Vogue Runway Goes Live
    VOGUE launches an archive of runway coverage going back to Spring 2000. It includes images, detail shots, beauty photographs, street style, collection reviews, and videos.
    - Phelps, N. 2015. Vogue Runway Is Coming Soon! Available: http://tinyurl.com/o39neau