Fashion 1945-2000

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    Baby Boomers

    The Post War Baby Boom meant that was a vast amount of teenagers throughout the 60's. With the low unemployment numbers as opposed to today it meant that they had plenty of money to burn on fashion trends and the growing pop culture. Throughout the 60's both men and women had started to become fashion conscious, with the biggest change from the 50's being the rise in hemlines. Though the mini-skirt was initially frowned upon in France, it had a strong influence on other cultures.
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    Changing Times for Women

    The post-war era of the 50's had seen women had seen a massive change for women in the West returning to their previous roles of wife or mother. The emerging of domestic gadgets had a great impact on these roles however. Many of the fashions and values of the 1960's pushed young women in a vulnerable 'dolly-bird' role which meant a pretty girl in a mini-skirt wasn't expected to say anything intelligent.
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    Hippe Movement

    The Hippie movement had been strongly ridiculed in the time leading up to the 60's with their ideologies of peace and love; however this was strongly embraced by the younger communities throughout the 1960's. They set the tone for much of the fashion in the late 60's with the 'anything goes' attitude by mixing up psychedelic and ethnic influences. Though the hippie way of dress had had a political significance and statement posted with it, by the 70's it was so popular it became a dress code.
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    Civil Rights Movement

    The Hippie way of dress wasn't the only one to sky rocket through the 60's with ethnic dress making its first accepted appearance in the 60's. Throughout the 60's the American Civil Rights Movement was at large with Black Power Organisations and Musicians. These musicians slowly swap their Caucasian way of dress to project a much stronger black image. The Black Ethnic look started to become widely popular with afro hairstyles being worn as far as Japan.
  • Hippe Movement

    Hippe Movement
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    The 'Mods'

    In Britain, the Motown trend had caught on fast and with this teenagers began to emerge with a style of their own 'the mods' (moderns). These 'mods' took their ideas from American College Fashion and beatniks. This resulted in a large use of brightly coloured shirts and ties, turtlenecks and narrow pants. They were big fans of the mohair suits worn by many Motown artists. By the mid 60's fashion was being made by young people for the young people with small high-fashion shops emerging.
  • The 'Mods'

    The 'Mods'
  • Rudi Gernreich Space Age Collection

    Rudi Gernreich Space Age Collection
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    Space Age

    Rudi Gernriech was a large influential fashion designer of the 1960's. His work and collections were a clear example of how Fashion and art were used to reflect current events. Gernriech's Space Age collection which was released in 1964 was inspired on the Space Race or Space age, with very space-like and alien looking pieces which were an extremely large success. The 'Space' look was very popular amongst both celebrities and everyday housewives.
  • Le Smoking Jacket

    Le Smoking Jacket
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    Saint Laurent 'Smoking Jacket'

    Yves Saint Laurent was a infamous fashion designer of the 1950's onwards. He initially started off working at with Christian Dior and eventually branched off on his own path. In 1966 Saint Laurent caused some controversy but also gained much popularity when he released his 'Smoking Jacket'. Anti-smoking companies and groups believed that this jacket was merely encouraging women to take up the 'dirty habit'. However the jacket was a great success amongst both business and everyday women.
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    Psychedelic Trend Emerges

    Through the mid 60's the psychedelic movements start to emerge. In the 1967 the Beetles released their record Sergeant Pepper which had a pop art cover and contained a 'psychedelic album'. In late 1967, psychedelic fashions began to emerge in the Designer collections and seen on runways. Twiggy was a key fashion icon of this time frame and was seen as the face of Psychedelic Fashion. The mini dresses provided a canvas for designers to express the current times.
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    Anti-fur Campaigns Begin

    The late 1960’s were the start of the first anti-fur campaigns for the world. They started as retaliation to Karl Lagerfeld's release of a line which had a intense use of fur. Karl Lagerfeld’s work caused much controversy throughout the 60's not only because of his use of fur however, at the start of the 1960's he released a Spring range which featured the shortest range of skirts which had been released which were not well received as they were deemed as degrading and sexualising women.