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Public criers walked streets shouting product offers (e.g., carpets, spices). -
Lit fires on mountaintops to announce trade arrivals
,early brand signaling. -
First known ad text: "Shem" runaway slave notice that also promotes fabric quality. -
Kerux = public announcer with a powerful voice.
Axon/Kyrbo = stone/wood pillars with rotating/written notices (laws, ads). -
Praeco = official announcer.
Album = painted wall spaces for ads.
Graffiti = quick painted messages.
Signa = shop signs with symbols (mule = bakery). -
Printed on textiles and paper. Start of visual reproduction. -
From China. Important milestone in written mass communication. -
With high illiteracy, people relied on spoken news and traveling sellers. -
Changed everything. Enabled mass printing of books, posters, and ads. -
Early printing images/text on wood blocks. Used for ads, books. -
Used for book illustrations and product labels (e.g., spice jars, medicines). -
Spread in Europe: Antwerp (1605), Frankfurt (1615), London (1622), Boston (1704) -
Opened first ad/job board “Bureau des adresses” -
The first French newspaper from bureau des adresse -
Shift from handmade to machine-made goods.
Commercialism rises: ads give meaning to identical products. -
Ad agency UK
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Ad agency France -
First “hype” advertiser. Used posters, parades, and outrageous claims to build buzz. -
Fake medicines with big promises. Early use of emotional + fear-based advertising. -
new art style,
Elegant, floral, flowing lines. Alphonse Mucha posters.
Used in luxury products like perfume, fashion. -
Ad Agency Spain -
Designed by Frank Robinson. One of the first iconic brand logos. -
Geometric, metallic, futuristic. Used for cars, jewelry, and highend products.
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Claude C. Hopkins, wrote the book Scientific Advertising. "ads should be measurable, persuasive, and based on human psychology." Focused on salesmanship in print: clear headlines, strong calls to action, and no fluff. -
radio and posters about ww2 involving patriotic messages
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Gender roles, jingles, and “perfect family” life in ads. -
Smart, ironic ads (VW “Think Small”), rise of creative agencies. -
Edgy, artsy, controversial (Benetton, Calvin Klein). -
Google AdWords, banners, email campaigns. -
Short-form video, TikTok, UGC, brand experiences, FOMO marketing.