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START
beginning in the Manrique neighborhood of Medellín, Arturo Calle was born on August 13, 1938. At only ten years old, this country had already become an expert seller of fruits, vegetables and flowers in the market square in the neighborhood Robledo in Medellín. -
STRENGTHS
His youth was the consolidation of his audacity and sagacity, as he grew, increased interest in getting involved in various sectors of the economy. This is how he managed to become an industrial mechanic at Pepalfa Spinning mills, a factory dedicated to making stockings, which could be defined as his first contact with the textile industry. -
ABILITIES
This first warehouse of 8 m2 cost him 17,000 pesos of the time, money that he raised thanks to the saved capital and a loan of $ 4,000 pesos, which he remembers, is the only debt he has acquired in his life. -
PROGRESS
In this same scenario, his dream of being independent was born, an ideal that motivated him to save almost all of his salary for two and a half years. But it was in Bogotá, where he found his true vocation, which would mark him for all the lifetime. After working from Sunday to Sunday in a store of shirts in the commercial sector of San Victorino, Arturo Calle acquires in 1966 his own called "Danté" and located in the same sector on 13th street with 14th career. -
UNDERTAKE
This is how the entrepreneur saw the need to stock their own warehouses. For this reason, it decided to directly manufacture its products, forging an alliance with manufacturing and clothing companies that evolved and that currently are CO & TEX, FRAC and Baena Mora. This synergy has allowed ARTURO CALLE to guarantee its customers the best value for money; characteristic that added to a good service, has been decisive for the commercial success of the firm. -
SEARCH FOR ROADS
Under the name of ARTURO CALLE, the company opened its doors for the first time in a Shopping Center - Unicentro Bogotá, which consolidated its image in the capital market and projected it to other cities in the country. It was then, when at the end of the 90s, ARTURO CALLE reached the cities of Cali and Medellin with a strong positioning strategy that involved the opening of several stores in each of the cities, on the same day and at the same time.