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This was the year Fleer Chewing gum company was opened
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this year was the year, chewing gum was first invented
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Today was the Day Walter Diemer was born.
He was born in Philadelphia, Pennsylvania -
Walter married his beautiful wife Elmira Askey
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Frank Fleer passes away and Walter taskes over as President (1860-1921)
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Worked as an accountant at a Bubble gum factory called "Fleer"
Founded by Frank Henry Fleer -
On this day, Fleet Co. goes bankcrupt so Diemer got laid off and was influenced to try and make his own invention. Sure enough, this was when he invented the brand of Bubble Gum "Double Bubble" and took over the business.
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Summer of 1928, Diemer came up with a combination that the Fleer Corporation had been seeking for. Large, pliant, stable, and easy to peel off the face when they popped.
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On this day, The Fleer Company gave 100 pieces to a store in Philidelphia.
Everyone loved the idea of bubble gum and wanted more and more -
Walter became vice president of the Fleer Company!
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In 1970, he retired, and became a member of the company's board of directors, a position he retained until 1985
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By the 1990s, the gum, which originally sold for a penny a piece, was ringing up sales exceeding $1.2 billion a year. In 1991, it was calculated that children were chewing 150,000 pounds a day of the primarily pink gum.
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Today was a tragic day. Today was the day his first wife died and he moved to Lancashire Terrace Retirement Village
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Diemer marries Florence Freeman Kohler, a local artist.
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Today was a tragic date. Today was the day Walter died due to a heart condition. He died in his hometown and may he rest in peace.
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Dubble Bubble joined Chicago-based Tootsie Roll's stable of brands that include Charleston Chew, Junior Mints and Andes Mints.
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Mid May 2005, was the month things got rough for the Fleer Company. Its the month they went bankruptcy
