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A small strip of indigo dyed fabric was found in Peru that is estimated to be 6,200 years old.
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The invention of the flying shuttle allowed for the production of cloth to become streamlined.
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This era showed the individuality and ruggedness of the Cowboy, which helped immensely in increasing the popularity of jeans.
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Levi Strauss moved to San Francisco to pan gold. Little did he know that instead he would set up a successful dry goods store, and become the world's first blue jean manufacturer
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Jacob W. Davis got a request from a laborers wife for more durable pants. He had some rivets and denim near by and demand skyrocketed from then.
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This is the earliest known shirt made of denim by Levi Strauss and Co.
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1950's Lady's Levi's allowed conformity between men and women.
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A movie about a motorcycle gang featuring Marlon Brando. Created a subculture and influenced teenagers across the country.
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The Marlboro Man had a denim jacket in many pictures that showed the appeal to all American men of the denim jacket.
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Movie about a trouble making teen starring James Dean. The movie helped connect the style of jeans with a "bad-ass" mentality.
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Brightly died jeans allowed all to express themselves and continue the Hipster ideal of being free-spirited.
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The Hippie Movement and Hippie fashion was largely built around jeans. Hippies began customizing their jeans to express their individuality and create freedom in multiple perspectives including gender stereotypes. They achieved this by fraying, patching, and dying their jeans. Hippies were also known to be very environmentally friendly; so, wearing jeans made from cotton, a natural product, allowed them to display their beliefs through their clothes.
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The denim skirt added a lot of popularity to denim for women at the time, which helped its broader appeal.
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Levi Strauss and Co. receives Neiman Marcus Fashion award for the most important contribution to American fashion. Although gender stereotypes still exist today, Levi's largely broke down the barrier with creating hip-hugger jeans for women. No matter what sex you were in the 1960's and 70's, everyone was wearing jeans.
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Demand is expected to raise 5% per year and supply by 8%.
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Roughly 2,000,000 tons of cotton have been produced in the first 25 days of 2018.
