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Daguerre Presents His Invention
Louis-Jacques-Mandé Daguerre was able to create the first detailed, captured image of an environment in front of him. By using a silver-plated sheet of copper, fumes, and aimed lighting, Daguerre was able to invent the first captured image, which he named the daguerreotype. This was able to capture detailed images of higher society's style and their appearance. This made the whole industry of fashion photography possible. -
The First Fashion Model
Virginia Oldoini, also known as the Countess da Castiglione, became the first fashion model during her relationship with Napoleon the third. She was photographed in numerous garments of that era and it was publicized by Adolphe Braun, a famous French photographer. These photographs established her to be the first ever fashion model. -
George Eastman and the Kodak
George Eastman presented his invention of the Kodak camera, which was the first to be able to use rolled up photography film to capture instant images. He used the slogan, "You press the button, we do the rest," to appeal to modern day families into buying this product. This made photography avaliable to the working class and allowed for the fashion of all individuals able to be publicized. -
William Fox Talbot's Influence on Fashion Photography's Audience
William Fox Talbot created the process of using dots to present images throughout magazines. This made it possible for images able to be featured in numerous magazines and publications. Because of Talbot's invention, publications like Vogue and Harper's Bazaar could print photography and send it out to a wide audience. This invention allowed photography to be printed in an easier, more cost-effective way and expand the industry of fashion photography. -
The First Fashion Photographer
Adolph de Meyer is known as the first fashion photographer. He began working for Alfred Stieglitz's publication titled Camera Work. After departing from Stieglitz, Meyer got hired by the publication Vogue as their first ever full-time photographer. Meyer revolutionized photography by becoming one of the pioneers of fashion photographers. His work from this era is iconicized. -
Lucien Vogel Dares Edward Steichen
Vogel challenged Steichen to photograph fashion as a work of art, rather than focusing on advertising. This led to Steichen to photograph women in designer Paul Poiret's gowns. This work declared Seitchen as one of the pioneers of fashion photography and to create the first ever fashion shoot. This event is vital in fashion photography history because it invented the concept of the modern fashion photoshoot. -
Martin Munkasci Breaks the Tradition
Munkasci changed the course of fashion photography by photographing models running around the beach. This changed the formal, set traditions of what fashion photography had to look like. This change paved the road for other photographers to experiment and go against the norms in the future. This also broke the standard "conservative" standard set amongst women in general. -
Louise Dahl-Wolfe Revolutionizes the 40's
Louise Dahl-Wolfe was one of the biggest names in fashion photography during the 40's due to her contrasting style from the fashion photographers before her. She was the first to use natural light to photograph her models, to utilize color into her photographs, and to use unusual locations while she worked for Harper's Bazaar. Her modernist style and first-of-its-kind photographs brought her into the history books today. -
Richard Avedon Revolutionizes the Modern Woman
Avedon revolutionzed the industry of fashion photography by looking past the traditions set in the era. When working for publications such as Vogue and Harper's Bazaar, Avedon decided create a more relaxed, easygoing atmosphere and allowed more fluidity and expression throughout his photographs. Avedon also took the iconic image of Twiggy from the 1960s. -
Helmut Newton and the Woman's Body
During the 1960's hippie culture, all of the former set traditions began to come undone. Newton added to this movement by photographing models in erotic, nude, and fierce ways. These images broke past traditions of always covering up the female anatomy and using irony to desensitize the image of a woman's naked body. -
The First Impressionist Photographer
Sarah Moon was considered the first "impressionist" fashion photographer due to her similiarities regarding impressionist paintings. This soft, vague style of photography was able to capture images like they were never captured before. These photographs obtained an eerie, slightly frightening aesthetic, which no other fashion photographers utilized before. -
Gian Paolo Barbieri and Modern Fashion Advertisement
During the 1970-1980s, fashion photographer Gian Paolo Barbieri utilized his rigid and sensual style of photography into the fashion industry. By working with firms such as Valentino, Dolce & Gabanna, and Giorgio Armani, Barbieri was able to expand the eerie, grunge aesthetic amongst various fashion publications. -
Herb Ritts and His Influence on Name Brands
Ritts influenced the industry of advertisements and publications in magazines by his work in various companies such as Revlon, Versace, Calvin Klein, Giorgio Armani, and many more. He is most famous for his portraits of celebrity of RIchard Gere. His work made various media publication agencies allow fashion advertising to reach a wider audience and appeal to celebrity media. -
Mario Sorrenti and the 90's Minimalistic Style
During the 90's, a desolate, minimalistic style became popular amongst major magazines and publications. One of the key photographers during this era was Mario Sorrenti, who took photographs of models such as Kate Moss and worked for companies such as Lancôme. His style was based off making models to appear sickly by having abnormally thin bodies and accentuated pale skin. This style later became controversial due to young women trying to look like these models. -
Mario Testino and Today's Photography
Starting off by charging £25 to photograph aspiring models, Testino began his career in photography in 1976. Fast forward to today, Mario Testino is one of the most highly requested photographers in the world. His modern, unique style includes posing, dressing, and making up a model in a specific way which forms a unique, unforgettable photograph. He has worked with names such as Versace, Gucci, Burberry, Dolce & Gabanna, Kate Moss, Mick Jagger, and even Prince William.
