Fashion 1900-2012

By kita
  • Taliored and tailor made suits were firmly established

    Women entering a changing, more commercial workplace found it a useful all purpose outfit. Men objected to the female suit as they saw it representing a challenge to their authority. Women seemed to be making a clear statement that they wanted more independence in the future. The tailor made was made of wool or serge, middle and upper class women wore them with shirtwaust blouses. until 1910 the gored skirt was also more tailored , these created a trumpet bell shape
  • It was the norm to make dresses in 2 pieces

    The bodice was heavily boned nd was almost like a mini corset worn over the S-bend corset. A top bodice was usually mounted onto a lightly boned under bodice lining which fastened with hooks and eyes very tightly.
  • Travelsuits

    became necessary as motor cars came into vogue. Burberry or Aquascutum were known for creating special motoring coats.
  • high collars

    Very deep high lace fabric collars that reached right under the chin elongated the neck. They were often kept in place with wire covered in silk.
  • High necks vs low necks

    High necks were usual by day, but by night exceptionally low sweetheart square and round necklines allowed women to wear fine jewellery. no clevage was visible as it was suppressed into a tight monobosom
  • gloves

    gloves were always worn with outdoor garments both in winter and summer. Fancy gloves were also made in suede and silk and covered with fine embroidery
  • Footware - boots and a louis heel

    Day shoes were typically boots and evening shoes were more diverse with the popular style for women a court shoe with a smal louis heel, these often had embroidery, metalic thread or glass or jet beading on the toes. Evening boots were made from soft kid or satin, many people had just one pair of shoes which lasted years, especially men
  • The gibson girl

    The gibson girl was the ideal figure in the 1900s- hourglass, monobosomed, tiny wasited and footed. This was a cartoon character drawn by the American artist Charles Gibson.
  • young children (girls) wore carbon copies of the adult clothing

  • A preference for narrow feet developed

    both men and women often wore shoes that were a full size too small, some women even had their little toes removed to get the narrow feet.
  • Art nouveau

    Art Noveau was a powerful design influence in this decade and was seen as the 'beautiful era'. Upper classes started sports activities and the first sportswear was available on the fashion line.
  • Evening gowns for mid winter dances

    There was a serious import for women of all ages to attend dances. Thin materials were most fashionable for ball gowns and the embroidery and trimmings on these light fabrics was marvelous
  • Ball gowns

    The dresses were very ful with fanciful designs and rich trimmings, it would have a low neck and short sleves
  • Plain and brocade satin evening gowns

    These were the newest fashion in Paris as described by BAZAR. The dresses were very graceful and the beauty of the materials was so noticable.Colours tended to be white, in cream or ivory tints and all the pale shades of blue,pink,green. trimmings and hand embroidery of gold,silver&pearls. The skirt fits close to the figure but have flare at the knees. the waist fits close with fullness at the bust
  • Evening costumes and wraps

    Brocades, satins and embroidered velvets were popular as well as velvets with lace insertions. The smartest gowns are made of transparent materials. Lace was often used with detailed embroidery onto it.
  • Evening gowns are becomming wide in choice, although very expensive

    There was a never ending variety of materials and styles to choose from. Transparent materials, net , lace, chiffon and mousseline are popular. The gowns are either plain or covered in applique of lace and embroidery. There are also dinner ball gowns made of silk, velvet or satin
  • Summer evening gowns

    These are not so elaborate, although there was a craze for laces and fine trimming, making the garments as expensive as highly decorative ones. White and black lace are both in the fashion.
  • Diner and ball gowns - spring/summer- light. thin materials

    These are the dantiest, prettiest garments. Light, thin materials are in demand as well s fancy silks, bright satins are also very popular. White is still the favourite colour, but bright green, red, a pale shade of blue and pink are in fashion as well. The skirts of the ball gowns are being made shorter and many are made with little or no sleeves at all
  • Press fasteners now used in Britain to hold the bodice or blouse to the skirt

  • Picasso in his blue and pink period

  • Corset begins to fade out, this was influenced by Poiret

  • Paul Poiret was a very popular designer of the time - hobble skirt.

    The corset was gone and in its place came the hobble skirt from Poiret. This mimicked the 'harem' skirts of the middle east. Poiret was heavily influenced by Eastern designs and colours. Some of these skirts were so narrow that is it was almost impossible to move.
  • Shoes and hoisery became very exotic and colourful.

    Poiret commissioned the Perugia shoemakers to create a line of Eastern style jewled slippers.
  • men

    wore one or three button cutawat frock coat or a straight lined jacket. Collars were high, usually with a bow tie and a bowler or some type of hat was worn, which was, in those days, meant to coordinate with his outfit.
  • Gabrielle 'Coco' Chanel opens boutique in France.

    revolutionizes women's fashion with tailored suits, chain-belted Jersey's, Quilted handbags- the most copied fashion designer in history
  • War broke out, and fashion began to take a dramatic change

  • The great war - men went off to fight and women were left at home to run factories

    to 1918
  • Women became more independent

    and so did their levels of activity which increased their desire for practical shoes. Clothing became more utilitarian, taking on a tailored, mannish appearance. Hemlines also began to hinch up as wartime shortages made fabric scarce.
  • Lace up boots came back into fashion as they were now more practical

    mens and womens boots still tended to look similar.
  • US Rubber developed the first sneaker called Keds

    sportswear began to come into fashion as activitiies changed towards the end of the war
  • Fashion took another dramatic change when the war ended.

    interests changed and so did clothing. Sportswear began to increase in popularity and such fashions were soon incorporated into everyday dress.
  • Madeline Vionnet

    Creates flowing feminine clothes, including the chiffon handkerchief dress, creates cowl neck, halter top - these set trends in the 1930s
  • Waistlines , suits and hemlines.

    during the early 1920's waistlines were at the waist but were loose and not fitted. Women wore suits with long hemlines and somewhat full skirtss often with belts at the waist of the jacket. Dress and suit bodices were worn loose/baggy
  • youth was at a premium

    as so many young people got killed during the war. As a results, teenagers had a new freedom. Hallmarks of the 1920s were the introduction of jazz and the development of the mass media.
  • glamour became an important fashion trend.

    for women, face, figure, coiffure, posture and groming became just as important as clothing. Cosmetics in particular became a major industry.
  • Emergence of three major womens fashion magazines

    Vogue, The Queen and Harpers Bazaar. These magazines provided mass exposure for popular styles and fashions
  • the curiosity of exotic arts and culture

    This was fueled by the discovery of Egyptian King Tutankhamen's tomb. Egyptian themes appeared in everything from furniture to clothing. Shoes also reflected this theme, bright fabrics and brilliantly dyed leather, including metallics were used to create some of the most exciting shoes ever. The heels, often being works of art themselves.
  • Waistlines began to drop

    by 1923 waistlines began to drop to a point between the natural waist and hips, whilst styles were still loose and baggy.
  • Waistline dropped to the hip

  • Rayon

    This became popular, especially in stockings which were before made of silk. Rayon was also used in undergarments
  • Shift type dresses with no waistline emerged

  • knee length hemlines mark a new high

  • Women became more daring

    As they were given the right to vote, amoungst other things. Women began to find it fun to smoke, wear make up & swear. Short skirts became the rage and young women strove to show off their knees.
  • Another style change

    Hemlines rose to the knee and dresses became more fitted. These changes laid the foundations for the elegantly styled fashions of the 1930s.
  • Shoes

    the most common style included a single bar pump with a pointed toe, high wasited heel and one tiny covered button . High tounged, cutaway decoration, crossover and t-straps were other popular elements.
  • Elsa Schiaparello

    opens a paris boutique. pioneers the use of zippers, shoulder pads, unusual buttons, favours bright colours including 'shocking pink'
  • fabrics of the 20's decade

    Cotton and wool were the abundant fabrics of the decade. Silk was highly desired for luxurious qualities but limited supply made it expensive.
  • hemlines drop then gradually rise

  • First signs of 'Lacoste' and a fashion logo

    Tennis star Rene Lacosta known as 'le crocodile' manufactures a versitile new tennis shirt. It features an embroidered crocof=dile, believed to be the first instance of a designer logo to appear on a garment.
  • 1930s fashion was influenced by the Wall street crash and the depression

    Reckless spending became a thing of the past and the beginning of the decade saw women sewing more. Clothing was mended and patched up before being replaced and less ready-to-wear garment were purchased even though styles were dramatically changing
  • More feminine

    A softer more feminine style replaced the more boyish, flapper look of the twenties. Hemlines dropped to the ankle at the begining of the decade and remained there until the end. Nec klines were lowered while torsos were sensuously molded beneath squared shoulders. Darts were replaced by soft gathers and dress waists returned to the natural wasitline. Full skirts showed a small waist and necklines were given attention with ruffles and collars.
  • Washable, easy care fabrics introduced during this decade.

    The first openly synthetic fibres were developed in the 1930s .
  • changes to mens fashion started in this decade and they began to often replace clothing much like women did.

    Men began to discard of their undershirts. Warm shirts in large plaids single breasted jackets was the male look. Later in the decade the double breasted jacket became popular again and the front of the mans jacket was higher.
  • the entertainment industry had a strong influence over fashion.

    Movies became one of the few escapes over the harsh reality of the depression. Movie starts influenced styles and accessories especially in evening wear. Dresses may have puffy sleves with hemlines at the ankle and trains to add a formal touch. Fabric flowers were placed at the neckline, on one shoulder, or at the centre waist or centre neckline. Bows were also popular.
  • Fur

    Fur of all kinds was worn extensively throughout the era both during the day and the night. Fur capes, coats, stoles wraps, accessories and trimmings were all popular.
  • Sportswear was influenced by a more masculine style.

    sport suits, leather jackets, the beret (hat ) was worn at an angle. pill box hats became popular as well as brimmed hats.
  • A range of shoe styles

    A variety of shoes were available during this era. Rounded toes were seen with wide, thick heels. Pumps and flat shoes as well as ankle strap styles with moderate heels. Slip on styles, lace ups and buckle shoes were also worn.
  • DuPont successfully synthesized nylon

    Nylon was introduced in stockings during 1939 but its use in fashion was interrupted by world war two. A widespread use of synthetic fibres did not occur until after the war.
  • Leather becomes popular, especially in handbags

  • England and France declared war on Germany

  • 1940-1945 World war two forces many Paris couture houses to close.

  • World War two had a massive impact on life during the early part of the decade.

  • New york designers are cut off from Paris Haute Couture

    Prior to world war two, New York fashion designers made the trek accross the Atlantic Ocean to attend the flamboyant French Fashion shows each year. They then returned to the United States and copied the latest Parisian haute couture designs. Once the germans occupied Paris and The US stationed battleships in the Atlantic Ocean, new york designers were cut off.
  • Hallmarks of fashion in the early 1940s

    Narrow hips, padded shoulders, all manner of hats.
    Class barriers fell and people dressed down. It was not considered right to be 'showy' during a time of shortage.
  • Designers flexed their creative muscle.

    They even created beautifully decorated gas masks for evening wear.
  • Hair

    usually pulled back often with a bandana or scarve wrapped around.
  • Paris fell to Germany

    German occupation began controlling Haute Couture. During the war the germans considered moving the French couture houses to Berlin, Berlin would then be known as the fashion capital of the world.
  • United states emerged as the sportswear capital of the world.

    The united states had to attempt to keepdesigning new fashions for the US market and they concentrated on sportswear.
  • War took centre stage in manufacturing.

    war goods manufacturing took centre stage and the goverment confiscated all stock of natural fabrics, forcing domestic manufacturers to concentrate on substituting other fibres for domestic garments. The industry geared up rayon production.
  • nylon stocking disappeared

  • American designers.

    Created a new style of suits for women, skirts were short and straight topped by short jackets. Cardigans matched skirts and sheath evening dresses replaced the long flowing gowns of the 30s.
  • leather was restricted to military use

    shoe designers had to be increasingly clever. Every imaginable material was incorporated into shoes but reptile skins and mesh were the most successful. Cork or wood soled 'wedgies' were also popular. Trims and embelishments, were necessity, kept to a minimum.
  • McCalls adaptive pattern production

    McCalls produced patterns for transforming mens suits into ladies and womens dresses into childrens clothing. The women of America were once again, sewing their own family garments.
  • seperates and co-ordinating

    American designers introduced the concept of seperates and co-ordinating components in order to create the illusion of more outfits than one actually had. Classic sportswear styles also took hold.
  • rationing and recycling

    everything was recycled, giving rise to clever advertising such as Vogue's 'Make do & Mend' campaign. U.s Rationing rules limited the height of shoe heels to one inch and allowed for only 6 colour choices. Stockings were unavailable. Magazines helped by offering tips on how to paint legs with back seams and tan using makeup. Ankle socks became increasingly popular.
  • Christian Dior - re-establishes Paris as fashion centre

    revives Haute Couture and replaces wartime austerity with the glamour of the 'New Look' with tight waist, stiff petticoats and billowing skirts.
  • Dior introduced the 'New Look'

    featured longer lengths and fuller skirts, a return to classic femininity with a nipped waist. Woemns fashion changed to a soft, feminine and romantic image. The New Look dress in 1947; skirts should rise only 12" or 15" off the ground with a nipped waist and curved bust.
  • Shoes have pointed toes and stiletto heels.

  • The New Look persisted into the 1950s

    However this time it was shorter, often at or above the knee. bustlines were accuntuated, waistlines were higher and in evening dresses, strapless was prefered for both short and long ball gowns. Sheaths, capris, pencil skirts and cardigans were popular. Short hair was in.
  • Marilyn monroe and Audrey Hepburn were fashion icons of the day

  • TV was now in many households.

    Stars such as Marylin Monroe and Elvis Presley introduced a smoldering sex appeal
  • The focus was on the baby-booming family and being a good housewife which was the ultimate measure of success

  • Constant rounds of barbecues, cocktail parties and other social events required dressing up

    Christian Diors 'New Look' influenced this as well as the elegance of Coco Chanel.
  • Charles Jourdan introduced a new kind of shoe, the stiletto heel.

    and as time went on the goal was for the slimmest heel possible, eliminating earlier 'chunky heels'. the pump was the basic shoe, sometime the toe being cut out. Every colour of the rainbow was used and shoes were intended to match an outfit perfectly.
  • New gadgets and gizmos proclaimed the future was here

    These liberated women from many household tasks. Homemaking seemed easier with electric stoves, vacuum cleaners and refrigerators. Women could now concentrate on making a comfortable home for their families and still have time to have a life outside the kitchen
  • For men, the trim quiet look was in vogue.

    The 1940's bright colours were out and now dark colours and shades of blues, browns and gray took over the scene. And in 1953 the grey flanel suit took its reign.
  • Teenagers were the vocal point of this era.

    The beatnik culture was in vogue. Leather, levis and concerse sneakers helped to create this look along with ponytails, saddle shoes, penny loafers and coloured sneakers. Sandals, ballet slippers and other casual footwear became increasingly fashionable as pool parties and other casual outdoor activities became popular.
  • Barbie dolls

    Barbie dolls were introduced by Mattel and became a huge success in the 60's so much that rival toy manufacturer Hasbro came up with the first action figure for boys. Slot cars also took over train in popularity
  • Pierre Cardin -

    becomes the first designer to license his name for various products - is first to create ready-to-wear lines.
  • Mary Quant

    London boutique owner Mary Quant champions the youth movement; introduces the mini-skirt, hot pants, launches twiggy as a supermodel and becomes 1960s most influential designer
  • millions of teenagers

    The post world war two baby boom had created 70 million teenagers for the sixties and these youths swayed the fashion, the fads and the politics of the decade.
  • Crew cuts for men, Bouffant hairstyles for women.

  • Men

    casual shirts were often plaids and buttoned down the front
  • Early part of the decade - women

    knee length dresses were required wear for women in most public places.
  • Ladies

    Wore tops and blouses, the turtlenecks or polo neck sweater was common especially under a collarless jacket.
  • Music

    The beatles, the rolling stones, beach boys, aretha franklin, bob dylan. The beatles made the Nehru jacket very hip
  • California surfers

    California surfers took to skateboards as a way to stay fit out of season and by 1963 the fad had spread accross the country.
  • Teenage influence

    caused the hemlines to creep up and most teenagers wore mid length shifts as day wear. The sweater dress was also very popular from 1961+, especially with young girls up until other innovative designs were introduced.
  • weaves and patterns

    While the outline of the clothes remained simple, the weaves and patterns of their materials were complex and highly decorative. Printed designs were used for all 4 seasons and these patterns were largely abstract art.
  • Rock music and the 'Mod' scene.

    Influenced by rock music, the 'Mod' scene makes London major fashion centre with fun, revolutionary clothing; bell bottoms, psychedelic prints, wild colours, dresses made of vinyl, paper, cellophane, metal, covered in mirrors, go-go boots, ruffles skirts
  • By the mid decade things changed!

    Miniskirts or hot pants often wore with go go boots were revealing legs, bodywear was revealing curves and womens hair was either very short or long and lanky. Men's hair became longer and wider along with beards and moustaches. Menswear too had a much needed renaissance; bright colours, double breasted sports jackets, polyester pant suits with Nehru jackets and turtle necks.
  • by the middle of the decade things had changed

    Miniskirts or hot pants often wore with go go boots were revealing legs, bodywear was revealing curves and womens hair was either very short or long and lanky. Men's hair became longer and wider along with beards and moustaches. Menswear too had a much needed renaissance; bright colours, double breasted sports jackets, polyester pant suits with Nehru jackets and turtle necks.
  • premiere of culotte dresses in op-art or vibrant coloured patterns

    these were popular as evening or party wear.
  • The mini coat - perfectly straight and virtually shapeless

  • The hippies

    The loose, comfortable styles of this decade reflected the hippie nation.
  • The tent or 'baby doll' dress

    sometimes in transparent chiffon
  • The year of the mini skirt

    Widely acknoledged as the brainchild of the designer Mary Quant and within a year, anyone who had the body to pull it off, was wearing a mini skirt. Hemlines were 4-5 inches about the knee in New York and 7-8 inches above the knee in London.
  • Skirts were often paired with a matching sweater and matching set of tights for a uniform look

  • pop-inspired dyed furs and PVC designs

  • Aran sweaters eith their thick knit became popular

  • Capes were popular

    Often made with matching deerstalker hats
  • The paper dress

    Made of paper blended with nylon or other cellulose material. Intended for everyday wear but was only ever widely used as holiday or lounge wear, due to its tendency to crease and its flammability!
  • Calvin Klein

    begins producing elegant, simple clothes, favouring neural earth tones and luxurious fabrics
  • Ralph Lauren

    Creates mens wear line; expands into womens wear favours natural fabrics, designs feature western or country motifs
  • By the end of the decade

    men ties, when worn were up to 5" wide and most were patterned even when worn with stripes. Women wore peasant skirts or granny dresses and chunky shoes. Unisex dressing was very popular, featuring the bell bottom jeans, love beads and embelished t-shirts.
  • blacks of both genders wore their hair in an afro and whites of both genders wore their hair either big and frizzy or long and straight

  • Lasting styles

    The sixties introduced several lasting trends. The mini skirt has never gone out of fashion and can be seen on many runways from the 60's to today. The hippie style has also lingered and never quite gone away.
  • The anything goes decade

    For some the uglier and chunkier the fashion the better. but for other soft, feminine was the answer. During th 70's there were many cultures and subcultures coming out into the open
  • pollution

    The idealism of the 1960's had long since disappeared into the wind. There were increasing anxieties about global pollution and the exhaustion of the earths natural resources.
  • skirts came in 3 lengths - mini , midi and maxi

  • Charlies Angels

    Movies and TV shows such as Charles Angels were having an increasingly profound affect on fashion. Cultural icons such as Wonder Woman created a lust for interesting boots often teamed with hot pants or short skirts. boots might be shiny, textured, bejewled or covered with psychedelic or floral designs.
  • Dressing to shock - punk and glam

    Dressing to shock was popular and the Punk and Glam movements took it to an extreme.
  • New heights

    Designers took platform shoes to new heights, building 7-8 inch stacked heels and covering them in rinestones, sequins and other adornments.
  • polyester

    Polyester knitted fabrics broke the ground to expand the continuing look that was brought through from the 60's. If you didn't wear polyester then the prefered textile was blue denim jeans.
  • Nike debuted

    Running became a popular past time and running shoes were a functional necessity, especially for men. ALthough the athletic craze was only just begining
  • 60's trend creeping into the 70s decade

    The 1960s trend of mini skirts, bell bottoms and long hair lasted through this decade.
  • Giorgio Armani creates men's wear line - popularizes italian tailoring

  • GLAM was suddenly all the rage

    on both sides. Boys borrowed girls boas, blouses, slinky skirts and sometimes even their make up.
  • Fashion was all over the place and by 1975 there were the natural romantics

  • Annie Hall (movie character) took on the boyish style and was an influence in the latter part of the decade

    She wore mens blazers, baggy pants, oversized tshirts, ties, floppu hats. This quickly moved women away from the 'housewife' look that had remained slightly evident in all fashion eras.
  • Rock n roll and disco music

    The latter half of the decades fashion was heavily influenced by glam rock n roll and disco music.
  • The decade of excess

    Everything was bigger and everyone wanted more. Shoulder pads for both men and the more accessoried the better. Hair, was big.
  • Music videos

    The introduction of music television and MTV added a whole new dimension to music as an artform. The visual that these videos presented to their audiences was intoxicating and added to their mystery, rather than dispelling it. The fashion, the make up, the narrative of videos made even the most insignificant of bands look larger than life and had the fashion world in a frenzy.
  • Micheal Jackson

    1 of 2 icons of the decade.Jackson had 9 number 1 singles in the 80s which totalled 31weeks at the top spot.
  • hair styles

    For a while there seemed to be a competition to see who could built the tallest hair, have the strangest angles or see how much plastic, metal and mouse culd fit into your hair. Althoguh the 60s had the beehive and the 70s had the afro, the 80s were set apart. The start of the decade saw strange cuts and colours
  • Madonna

    Was the 2nd icon of the 80s. She charted 7 no'1s in the 80s and her influence changed a generation and the music industry forever. She burst onto the scene in yards of lace, beads, crosses signing about such things as virginity. There were hundreds of people who wanted to be madonna who bleached their hair, wore lace tops and wore short skirts over capri pants. Madonna was the Material Girl and everyone wanted to be her.
  • Later on, the hair trends had settled a little and focused mainly on one simple concept - volume

    More hair was better
  • Parachute pants

    these were fairly tight nylon pants with zippered patch pockets at the front and back plus one or two on each leg. MC Hammer look this style to the extreme with his loose, long crotch, ultr baggy pants in a wide range of colour and materials much like the popular harem pants. Hammer pants were worn by few but admired by many.
  • Asymmetrical hair styles were most popular from 1985-88

    either increasing in length around the head until it came to somewhat of a diagonal point the other side or the hair really short one side and long the other or at the back.
  • The mullet

    was also popular, mainly on men, and similar to the asymmetrical haircut of the women, but the sides were short with a longer 'shag' style at the back. this was sometimes braided or made wavy
  • 70s makes a return

    By 87-88 the 70s started to return and it was suddenly ok to have a retro look. YOu could even have short hair provided it was bleached, dyed a bright colour or spiked in an unusual way.
  • Acid wash jeans

    Warn by both sexes. Acid wash was a chemical that stripped the top layer of colour off to a white surface with undertones of blue remaining in the jeans. If you were truly fashionable you also had an acid wash denim jacket which matched the jeans. The late 80s denim manufacturers also experimented with red and black styles as wel as black and gold.
  • 'anything goes' emerges in fashion

  • Early 90s

    saw some influences from the 80s; knee high lace up boots, tie dye, dyed hair, peace signs on t shirts
  • influence from the 80s

    leggings with tunics, big shoulder pads, rara skirts
  • Acid wash denim look was rejected in favour of the stonewash denim.

    denim jackets were still fashionable and while slim fit jeans were worn until 1994, they were replaced with relaxed fit denim jeans
  • High volume hair was rejected

    the high volume hair styles of the 80s were rejected in favour of long, straight hair.
  • the mullet remained a popular style for men up until 1992

  • flourescent colour clothing

    flourescent clothing was popular amoungst teenage and pre teen girls, while some boys wore florescent t shirts. These florescent items included t-shirts, sweatshirts, socks, shoelaces, hair bands and fanny packs.
  • hoop earrings were popular for females

  • demin shorts were popular

  • The 'Rachel' haircut made popular by Jennifer Aniston on friends.

  • other major trends of the 90s

    baby doll dresses, back pack purses, flare leg jeans, half heart necklaces, mary jane shoes, plastic rubber braclets, platforms, spiral perms, thigh high stockings. tube socks, butterfly clips in the hair.
  • unisex fashion trends

    baggy jeans, canvas shoes, cargo pants, doc martens, levi, nike, piercings, polar fleece, tattoos,
  • microfibre began to be developed.

  • rap musicians influenced clothing - baggy look, crude slogans

  • hipsters

    influenced by Britney spears, worn with a tank top and jewellery, McQueen imitated this with his 'bumsters'
  • spice girls influenced shorter, bustier tops and dresses as more flesh started to be shown

  • Exercise wear became more everyday wear

    lycra, adidad, nike
  • youth

    milk with added vitamens and face-lifting creams expressed the dream of external youth
  • the bowl cut became popular for teenage boys

  • replacing florescent colours

    colours such as coral, turquoise and hot pink replaced fluroescent colours although these bright colours became less popular through 1995.
  • Parachute pants

    were popular for men which were available in a variety of neon colours.
  • Lycra started to be mixed with other fibres to add stretch

  • skin was revealed

    lots of skin was revealed in this decade through seductive dress, figure hugging or transparent with lustra, sequins, feathers and fur
  • kate moss

    The grunge look become popular, influenced by kate moss
  • heat sensitive t shirts that changed colour depending on the bodies temperature became popular

  • Grunge

    Grunge was the most important fashion trend of the 90s. the fashion was influenced by grunge music. The look was characterised by plaid flannel shirts, stonewashed jeans and dark colours which means the popularity of florescent colours decreased. Doc Marten shoes and boots wwere a popular element of the grunge look as well as high top sneakers
  • bell bottom jeans make a comback

  • denim overalls

    denim overalls were revived as another fashion trend. these fitted in well with the grunge and neo hippie fashions and remained popular through to 2000 as they accommodated many changing styles.
  • white denim was fashionable from 1992-98

  • grunge was intended as rebellion but became a trend.

    the 90s trends were unisex and although the grunge trend was intended as a rebellion against fashion, it became a trend in its own right. Hooded sweatshirts, vests, long sleeved shirts and shorts made of plaid became very popular.
  • hippie revival.

    tie dye shirts became popular. and in 1991 sunglasses had the shape of the granny glasses of the 60s.
  • many girls started to wear crotchet vests wich was also considered part of the hippie revival

  • breast implants became popular

    this increased the need for tight clothing to show it off
  • embroidery became popular due to new technology

  • Union jack dress

    union jack printed mini dress made popular by Geri Halliwell of the spice girls.
  • Alexander McQueen emerges as a daring new designer

    he features cosy, romantic designs, dresses looking like quilt blankets, rabbit skin dresses. He favoured highly theatrical fashion shows. Models are known to of paraded in rings of fire, get doused with paint or water and skate on real ice.
  • labels became popular

    prada bags
  • china reclaims Hong Kong giving a slight oriental influence to fashion

  • lara croft

    became a role model to the young. revealing t shirt and short shorts.
  • women began to wear cargo pants with strappy tops

  • a whole new fashion experience

    people started to order goods off the internet
  • colour came back

    especially shocking pink
  • capri pants

    popular on the high street and on the catwalk
  • vintage t shirts accompanied with fitted jackets

  • distressed denim and pocketless jeans

  • high heels reached new heights.

    alexander mcqueen influenced this with his 12 inch heels
  • celebrities began to open their own fashion or fragrence lines

  • opaque tights, footed or footless

  • controversy over size 0 models

  • new rave music influenced trends

  • Ugg boots

  • leggings become popular

  • apple launched the iphone

  • up to 2007, tough guys wore pink

  • amy winehouse beehive was popular

  • summer 2007- ethnic fashion from India

    harem pants, silk sashes, sarongs, gypsy tops and the saree. Bollywood cinema was discovered by young british and american women and belly dancing was popularized by Shakira
  • gladiator sandals

  • hoodied replaced coats

  • border prints, paisley and rose floral styles

  • a major influence from the 70s

    with skinny jeans and the punk trend with logos and prints
  • high waisted

    tank tops and t shirts are tucked into high waisted jeans and shorts
  • short hairstyles and big earrings bring back the 60s look

  • high top trainers

  • playsuits and jumpsuits become popular

    both on the catwalk and the high street
  • large square glasses

  • mash up decade

    the 2000s are often described as the mashup decade where trends saw the fushion of previous styles, global and ethnic clothing as well as the fashions of numerous music baded subcultures, especially indie pop. Many have noted the lack of divide between the late 1990s and the early 2000s due to the continued popularity of minimalist fashion.