PR Roadmap By Shradhha 2020 Wedding stories 2020 Influencer Campaign - Raksha Bandhan 2020 Influencer Campaign - Dhanteras Period: 2020 to 2021 Thought Leadership Period: 2020 to 2021 Drive Paycheck savings via micro-influencers Period: 2020 to 2021 Initiating Tie-ups with Jewelery Designer(s) & KOL's + Product Sourcing Period: Jun 1, 2020 to Sep 30, 2020 Brand Awareness Aug 3, 2020 Raksha Bandhan Aug 22, 2020 Ganesh Chaturthi Nov 13, 2020 Dhanteras Nov 14, 2020 Deepavali 2021 Budget Stories Period: 2021 to 2021 Financial PR