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Peggy Siota was born in 1956 in Massachusetts, US.
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While working at Fred Segal (a clothing compony based in Hollywood, CA), Peggy thought herself how to take pictures. Many actors/models asked her to take their pictures. To earn extra money, Peggy began taking headshots.
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Peggy has photographed many celebrities such as Tina Turner, Jessica Simpson, and Tom Cruise.
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Peggy has also created campain ads for companies such as Pac Sun, Levis, and Nike.
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Peggy's celebrity portraits have graced the covers of magazines such as GQ, Rolling Stone, and Vanity Fair.
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In 1994 Peggy began directing commercials. She has directed commercails for companies such as Toyota, Apple, and NASCAR.
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Peggy's 1998 Volvo campaign garnered much attention being the first to infuse lifestyle imagery into automotive advertising.
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In 2000, Peggy's first book GUESS WHO?, An interactive book of celebrity-in-disguise portraits, was published. GUESS WHO? challenges its reader to decipher, identity and search for subtext to discover who the picture is of.
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The Fahey/Klein Gallery in Los Angeles staged an exhibition of images from GUESS WHO? soon after its publication
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All of Peggy's profits from GUESS WHO? and its exhibition were donated to AIDS Project Los Angeles.
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Gary Oldman inspired Peggy to create the book. During a photoshoot, Gary brought in many diffrent hats. He would show off a diffrent character while wearing each hat.
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Peggy wanted her subjects to take interesting photos. She wanted actor Jeff Bridges to stick his head in a hole. To convince him, Peggy let Jeff take a picture of her while she stuck her head in a hole.
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Peggy nows lives outside of Los Angeles with her husband Jay, their five children, two dogs, two goats, two cats, and a bunny.
