PR Roadmap By Shradhha 2020 Influencer Campaign - Raksha Bandhan Period: Jul 1, 2020 to Sep 30, 2020 Brand Awareness Period: Jul 1, 2020 to May 30, 2021 Drive Paycheck savings via micro-influencers Aug 3, 2020 Raksha Bandhan Aug 22, 2020 Ganesh Chaturthi Period: Sep 20, 2020 to Feb 21, 2021 Initiating Tie-ups with Jewelry Designer(s) & KOL's + Product Sourcing - Paid Initiative Period: Oct 1, 2020 to Dec 31, 2020 Thought Leadership Period: Nov 1, 2020 to Nov 14, 2020 Influencer Campaign for Deepavali Nov 13, 2020 Dhanteras Period: Nov 21, 2020 to Jan 21, 2021 Digital Gold Period: Jan 1, 2021 to Apr 1, 2021 Financial PR May 15, 2021 Akshaya Tritiya
