PR Roadmap

Influencer Campaign - Raksha Bandhan

2020

Brand Awareness

Period: Jul 1, 2020 to Sep 30, 2020

Drive Paycheck savings via micro-influencers

Period: Jul 1, 2020 to May 30, 2021

Raksha Bandhan

Aug 3, 2020

Ganesh Chaturthi

Aug 22, 2020

Initiating Tie-ups with Jewelry Designer(s) & KOL's + Product Sourcing - Paid Initiative

Period: Sep 20, 2020 to Feb 21, 2021

Thought Leadership

Period: Oct 1, 2020 to Dec 31, 2020

Influencer Campaign for Deepavali

Period: Nov 1, 2020 to Nov 14, 2020

Dhanteras

Nov 13, 2020

Digital Gold

Period: Nov 21, 2020 to Jan 21, 2021

Financial PR

Period: Jan 1, 2021 to Apr 1, 2021

Akshaya Tritiya

May 15, 2021