MMTC Roadmap By Shradhha Period: Jul 1, 2020 to Sep 30, 2020 Brand Awareness Period: Jul 1, 2020 to May 30, 2021 Drive Paycheck savings via micro-influencers Aug 3, 2020 Influencer Campaign - Raksha Bandhan Aug 22, 2020 Ganesh Chaturthi Period: Sep 1, 2020 to Jan 30, 2021 Tie-ups with Jewelry Designer(s) & KOL's + Product Sourcing Period: Oct 1, 2020 to Dec 31, 2020 Thought Leadership Nov 4, 2020 Karwa Chauth Nov 13, 2020 Influencer Campaign - Dhanteras Nov 14, 2020 Deepavali Period: Jan 1, 2021 to Apr 1, 2021 Financial PR Feb 3, 2021 Budget Stories Apr 13, 2021 Navratri May 15, 2021 Akshaya Tritiya