Marketing Timeline

By chatucker@herzing.edu
  • Prerevolution Era
    1 BCE

    Prerevolution Era

    This was the era of marketing were Egyptians used scrolls and placks to make note of transactions of trades and currency exchange.
  • The Trade Era

    The Trade Era

    this was the era were people used things like
    Bartering and negotiating to get their items sold they talked people into it. they made negotiations for currency or exchange for other items. they used their reputation and the trust they built. They also told old wise tales to convince people to buy. They also used middlemen from big seller to sale their products. (Youtube.com)
  • The production Era

    The production Era

    This was the era from the late 19th century to the mid twentieth century businesses wanted to focus most on the production and marketing was only on posters and newspapers They focused on quality and durability and features. (youtube.com
  • The Sales Era

    The Sales Era

    This was the era from the 1930's to the 1950's during this era businesses needed to get rid of the production pill up, so they had mass marketing. They also used persuasive techniques and hired sales teams. They made big statement like they are the best and offered incentives.

  • The Marketing Era

    During this era business owners focused there businesses more around the customers. They used customer-centric advertising as well as market segmentations commercials. They focused on building their brands and customer relationships. (youtube.com)
  • The Relationship Era

    The Relationship Era

    This was the technology boom era were the use of CRM and social media was dominant. owners used two-way communication with emails and direct messaging the use of reward programs and community involvement started to rise. (youtube.com)
  • The Societal and Digital Era

    The Societal and Digital Era

    during this time in marketing we take everything into consideration like location-based marketing, social media advertisement using influences is a plus and having interactive engagement with the customers. Also, data driven personalization. (youtube.com)

  • Conclusion

    Over the last hundred years marketing has evolved to the point that a person doesn't have to leave their home or interact with anyone to get everything they need or want in their life even if it's another human they can date a person across the country. kind of scary but this if life now as we know it and more to come.