-
To create an online directory and social network for college students to connect with each other, share personal information, and maintain relationships online.
-
To solve the problem of sharing videos easily online after they found it difficult to share their own videos from a dinner party.
-
To provide an SMS-based platform for groups of friends to share short status updates.
-
They saw an opportunity to fix the mediocrity of mobile photos, the pain of sharing on multiple platforms, and the clunky uploading processes of existing apps.
-
To offer a more spontaneous and authentic way to communicate through disappearing photos and videos, differentiating itself from other social media platforms that emphasized permanence.
-
To provide a platform for users to create and share short-form videos driven by personalized, algorithm-based content discovery, aiming to inspire creativity and bring joy.