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Puma’s first football boot, the ATOM marked the company’s entry into sports footwear and gained recognition when worn by West German footballers. -
Puma develops the SUPER ATOM the world's first football boot with screw-in studs. This innovation marks the beginning of Puma's long history of technological advancements in sports footwear -
the first world record is held by a pair of PUMA running shoes. Heinz Fütterer matches the 100m world record in Yokohama, Japan with an amazing time of 10.2 seconds. -
the FORMSTRIP. Originally created to stabilise the foot inside the shoe, it is now the PUMA trademark found on almost all of PUMA's footwear. -
Portuguese striker sensation and Ballon d'Or winner Eusébio is named top scorer in the 1966 World Cup in England while wearing PUMA football boots. -
In 1967, the puma takes its first leap across the upper right corner of the PUMA word logo as the world famous “No. 1 Logo” is created. -
Lee Evans 400m, 4x400m relay, Willie Davenport 110m hurdles and Bob Seagren pole vault win gold while wearing PUMA spikes. -
With the FORMSTRIP implemented as a 7cm wide, conically tapered, colour-contrasting stripe along the sleeves, the iconic T7 training suit is created. -
The new PUMA KING features a flat structure that makes it lighter with increased softness and comfort. They get the biggest superstars including Pele to try it -
When Walt Frazier asked for a custom made pair of basketball shoes PUMA was immediately in the game and the PUMA CLYDE was born. -
Guillermo Vilas wears puma tennis shoes that he keeps with him constantly as a friend on his winning streak around the world a winning streak he continues to hold today with 46 unbeaten matches. -
PUMA’s tennis roster continues to grow. Martina Navrátilová, the most successful player of her time, establishes a record of 167 singles and 177 doubles tournaments titles. -
In 1985, PUMA developed a new cushioning system the Running System now known as RS. -
Diego Maradona goes down in history with his second goal against England in the quarter finals of the 1986 World Cup in Mexico. With PUMA KING cleats -
PUMA launches the game changing PUMA DISC System technology on running shoes, creating faster lacing on even faster shoes.