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natural hair and turn away from Eurocentric beauty standards and damaging products. Natural hair and afros gave a sense of pride and confidence, and also became a form of activism and rebellion. Afros carried into the 70s, becoming more of a fashion choice, with Black celebrities like Diana Ross and Pam Grier rocking their afros in style. -
With the help of perm rod sets, the 1980s welcomed looser textured curls and the Jheri curl. Although the Jheri curl was invented by a white man named Jheri Redding, it took off in the black community thanks to Comer Cottrell and his partners who formed the Pro-Line Corporation in 1970. Asymmetrical cuts and big curly hair were also defining trends for this decade. -
The 1990s ushered in even more versatility for Black hair and more representation in pop culture and mainstream media. From Janet Jackson’s box braids in the 1993 film “Poetic Justice” and Brandy’s microbraids in the hit late-90s sitcom “Moesha,” braids were brought back into the forefront. Straight styles were also back in fashion, with women sporting pixie cuts, silk presses, swooped bangs, and flipped bobs -
During the 2000s, the natural hair movement was revitalized with the emergence of natural hair bloggers and YouTubers. In the last decade, relaxer sales started to decline as more women embraced wigs, extensions, and braids as protective styles. Cornrows, weaves, crochet braids, buzzcuts, and wash-and-go’s were also popular styles during this time. -
The natural hair movement still continues today with more and more women rocking their natural hair and starting their loc journey or participating in ‘the big chop.‘ Women are also expressing themselves through wigs of all different styles and colors with ‘baby hairs’ galore.
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