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In the world of fast food, McDonald's is the epitome of modern fast food. It's golden arches lure in customers all over the world. Opening in 1940, the chain has seen many changes in its brand image, target audience and menu. With the changes in the times, it may leave one curious on how the quality of their product has kept up with the ever increasing demand associated with fast food.
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Starting in the 60s, this timeline shows the change in McDonalds over a 60 year time span. Taking note of menu prices and the quality of the food itself.
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While the exact location of this menu is unknown, this is the average McDonald's menu across American in the 1960s. Take note of the prices, with the most expensive item being the 1/4 pounder with cheese at 70 cents. -
March of 1969 brought the introduction of the Big Mac. This advertisement for the "meal disguised as a sandwich" shows the high quality standard held in the earlier years -
Fast forward twenty years we see the quality of a quarter pounder in the 1980s. Far from the picturesque advertisement of the Big Mac, you can still see the freshness of the burger in the melting of the cheese. -
This menu from the 1980s shows a full breakfast menu and their prices. Pancakes and sausage costing 69 cents or scrambled eggs and an English muffin for only 10 cents more. -
The early 2000s saw a wider variety of foods. Yoghurt parfaits were just one of these almost forgotten items. -
The current menu has many of the classics that pushed McDonald's into the spot light with some new additions. The prices have taken quite the jump with the big mac coming in at $7.70