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~1450s: Gutenberg's Printing Press enables mass-produced flyers, posters, and early ads (e.g., for books).
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1700s: Newspapers feature classifieds and display ads; early branding emerges (e.g., @Pear's Soap).
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1920s: First radio ads broadcast, creating audio branding opportunities.
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1940s: Advertising agencies grow; concept of "market segmentation" begins. -
1950s: Rise of TV advertising; focus shifts to emotional branding and unique selling propositions -
1960s: The "Creative Revolution" emphasizes storytelling and cultural relevance -
1980s: Direct mail, telemarketing, and early database marketing expand. -
1990s: The Internet booms; first banner ads (1994), email marketing takes off, search engines (like @Yahoo!) emerge. -
Advertising evolved from early print ads to radio and TV, emphasizing branding and market segmentation. The digital age brought new channels like the internet, banner ads, and search engines.
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