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In 1964 Nike was known as "Blue Ribbon Sports."(Meyer and Rodini) Phil Knight and Bill Bowerman was the ones who came up with the name(“Nike | History Timeline”) -
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There was a boot created by the Blue Ribbon Sports.That boot was ‘The Nike’, created for the 1970 FIFA World Cup in Mexico City. Now their is a new edition to that same boot shoe , recreated as the "1971." which was the first football shoe.(“Nike Launch the ’1971’ - SoccerBible”) -
Carolyn Davidson was a graphic design student at Portland state university in Portland Oregon . She created the Nike logo in 1971 for the company. She was getting paid $35 at that time. Thanks to her good designing skills the Nike logo has since been one of the most recognized symbols in the world.(“Nike | History Timeline”) -
In 1978, Nike launched the Air soften technology when they introduced the world to the Air Tailwind running shoes. A former NASA engineer named Frank Rudy created the technology. He is the reason for the soft cushion in the shoe , because he had the idea of injecting gas into rubber soles.(“Nike | History Timeline”) -
This shoe was more than Nike first basketball shoe. This she model quick rose above its original purpose to become a worldwide staple. The Air Force 1s is starting to return to its roots after 3 decades since its debut(“Nike Air Force 1 “Traditonal Textile”. Nike SNKRS”) -
Michael Jordan had gotten an endorsement deal in 1984 from Nike. That's when the Air Jordan line was introduced. The Air Jordan line was one of the most legendary and successful sneaker lines in history. Especially since he was the best basketball player back in the day.(“Nike | History Timeline”) -
This shoe begin to shift over into people lifestyle were in 1985. This shoe was sold in limited numbers in the "shoe of the month" program while a lot of other stores sold a limited supply of colorways and sold them out almost instantly.(“The History of the Nike Air Force 1”) -
The creator of the Nike slogan was Dan Wieden. He was known for his successful promotional campaigns such as old spice , and coca cola. But his main contention to fame in 1988 when he created a slogan for his new formed advertising client Nike. He thought of the Idea from the inspiration of the final words of a death row inmate who said "Let's do it."(“Just Do It: How the Iconic Nike Tagline Built a Career for the Late Dan Wieden”) -
A wearable fitness tracker was released in 1012 called the fuel Band . It tracks a person daily activities and measures progress towards fitness goals.Nike create this expand more than just athletic footwear. -
Following the murder of George Floyd , Nike publicly supported BLM. The Nike company realease a powerful ad campaign titled " For Once , Don't Do it." This ad pushed people to take action against police brutality and racism.(“Nike | History Timeline”)