Evolution of Marketing 2

By T - Money78
  • Coins as the first mass media
    600 BCE

    Coins as the first mass media

    One of the first marketing tools, also used for propaganda by the Greeks.
  • First Trade Show in History
    1240

    First Trade Show in History

    The first trade show was a unique way of marketing that continues today.
  • First printed newspaper advertising

    First printed newspaper advertising

    Newspapers allowed to advertisers to reach a broad audience on a daily basis.
  • First Academic Marketing Course

    First Academic Marketing Course

    The U of M paved the way for the future of marketing, with the first college course.
  • First advertisements made on The Radio

    First advertisements made on The Radio

    The radio allowed a larger customer base for marketing than ever before.
  • The 4 P's

    The 4 P's

    "Basic Marketing: A Managerial Approach" is published, setting the 4 P's standard.
  • Marketing Automation is introduced

    Marketing Automation is introduced

    The software company Unica launched the first marketing automation software
  • Search Engine Marketing is Introduced

    Search Engine Marketing is Introduced

    The search engine OpenText introduced sponsored search results on a pay per click basis.