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Egyptians began using natural ingredients such as kohl for beauty enhancement. -
Companies began testing different makeup products on animals like mice. -
Groups like PETA began exposing animal cruelty and called for change. -
Lush launched one of the first brand, built around being cruelty free setting a new industry standard. -
CoverGirl became the largest brand to get a Leaping Bunny certification. -
More brands are transitioning or launching as cruelty free as consumers push for more ethical beauty.
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