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Adolf Dassler was born in Germany into a family 5. -
Adolf Dassler and his brother Rudolf opened their first shoe store to the public naming it Adidas. -
After only a few days of being open, Adidas finally sold their first shoe, the Sambas. At this time it was used as a soccer cleat. -
When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they were wearing the Sambas -
After success on their first shoe, they decided to release a track suit to go with it. -
Adidas released their first soccer ball, specially made for the 1970 FIFA World Cup. -
In 1973 the first tennis shoe was released by Adidas named after a famous tennis player. -
Adolf Dassler dies shortly before his 78th birthday. -
Copa Mundial the first football produced by Adidas cleat continues to grow more and more popular. -
When DMC released a song about their favorite shoe it imminently gained a lot of popularity, so much so that it led to a collaboration with DMC and Adidas. -
In 1993 Robert Louis-Dreyfus becomes CEO. He takes over during a challenging point in adidas history. -
Released in 1999, Icon is the first official match ball that Adidas designs specifically for the FIFA Women’s World Cup. -
As the new century starts, adidas reinvents the game again. In addition to its sport performance offering, adidas is the first in the industry to introduce a new lifestyle segment, focusing on sports-inspired streetwear. -
By 2011 Adidas had officially created a sports shoe for every sport you could think of. -
Adidas has made its first football cleat into a fashion icon. Adidas Sambas were the shoe of the year in 2023 and are still worn all the time today.