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A young chemist who is from Paris, France. He started out by creating synthetic hair dye that was safe for women to use. He sold his products in hair salons then decided to form his company, L'Oreal. -
During this time Shueller was practicing paying workers right and fitting in the right amount of vacation time. By making time for vacation his employees they would go to beaches and us his sun tan lotion and others would follow. During this time sales skyrocketed and only went up from their. -
Through 1930-40 sales continued to skyrocket due to their products growth internationally. Their products started to be sold in stores other than hair salons. In 1945 L'Oreal released a treatment that created permanent waves for your hair called Oreol. This allowed women to wake up with wavy hair everyday without using heat. -
By entering into the US L'Oreal had grown significantly. People all around the US were so intrigued by the French brand. This brand played a major role in the US beauty market and became an iconic brand and a premium acessible brand that many people could afford. -
Eugene Shueller the founder of L'Oreal had passed away at the age of 76. Then his daughter Lilliane Bettencourt inherited the company and continued to grow. -
They company began launching home coloring products. During this time they also created their world-reowned slogan "Because I'm Worth It" which was the first advertizing message to the importance of self esteem. -
L'Oreal began expanding their products and started publishing skincare and makeup for women. Women all over the world began wearing makeup and feeling confident. -
They began to expand womens products even more and motifying and designing better and after products. They also created one of the first mens care line for anti-aging.