Puresoullogo

Pure Soul Promotional Plan - Grace Schaal

By grace.schaal
  • Preparation

    Preparation

    Get ready for the promotional launch. Print BOGO coupons, design flyers, and post on social media to announce the upcoming deals and events.
  • Coupon Launch and Social Media Contest Start

    Coupon Launch and Social Media Contest Start

    Start giving out coupons in grocery stores, schools, etc. Launch the "Free Coffee for a Year" contest on social media. Customers enter by posting a picture in the shop tagging us and using the hashtag #PureSoulCoffee.
  • Product Sampling preparation and First sampling event

    Product Sampling preparation and First sampling event

    Prep mini drinks and bakery samples. Attend a local farmers market to hand out samples and coupons while getting customer feedback.
  • Traffic Builder Event Preperation

    Traffic Builder Event Preperation

    Plan the community clean up event. Partner with city hall and post about it online to get volunteers and spread the word.
  • Community Clean Up event and more promotions

    Community Clean Up event and more promotions

    Host the clean up event. Give volunteers free coffee and treats as a thank you. Keep handing out coupons and post contest updates on social media.
  • Second sampling event and check progress

    Second sampling event and check progress

    Do another sampling event at a school or grocery store. Have a quick manager meeting to review what is working and what needs to be changed.
  • Ongoing Promotions

    Ongoing Promotions

    Keep the contest and coupon promotions going. Post customer stories and encourage more people to enter.
  • Final Promotions and Wrap up

    Final Promotions and Wrap up

    Do one last sampling event and remind people that coupons end soon. Announce the final contest winner and post a thank you to the community for their support.