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The coupon will include a 50% refund off of any future product. These will be distributed by contacting any customer that went to the store 1 week before the news came out if they want a 50% off coupon. This promotional strategy will improve the image of the restaurant by showing the people that the restaurant actually cares about the where people’s money goes. -
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We will offer free coffee to everyone that walks into the store and offer free coffee to local communities and organizations. I selected this form of strategy because people will appreciate a local business offering them a free product and coffee is usually a very beneficial product to many people in their day/work. This strategy will improve the image of the restaurant by showing that we want provide for our community and builds trust in our community again. -
We will create an in-store loyalty and app program where people can earn points by doing certain things like buying a product and that way people can earn points for deals in the future and partner with other local businesses to put out coupons for our businesses. I selected this strategy because people like to earn deals for products and like to support recognizable brands and will help build loyalty with the customers again and help them perceive the business as positive -
A lottery where customers are able to earn coupons and points for better products in the future and are able to cash them in at any time and offering up projects people can do to support the business and get even greater deals. This promotional strategy will work because people will want to earn free products and this helps build trust with our customers again because it shows the people we want them to enjoy the community and business -
These product samples will be products like coffee, sandwiches, croissants, etc. These will be distributed at our location and at local events and at grocery stores because these places will promote our brand and show people new and old products, what we are trying to improve and giving people a good time. This will improve the image of the restaurant by proving to the people again that we care about the community and people in the community