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She had to be born to invent anything. -
Helped her develop a love for basketball.
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She graduated highschool so she could continue down her career.
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This helped her develop the necessary skills for starting her own business.
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Helped her understand what women wanted in their shoes
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Helped her understand how to run a business correctly.
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“Moolah” is slang for money, and it is a positive nod to the street culture of basketball. Although female athletes do not have the same scholarships or professional opportunities, “Moolah” signifies that we are a vehicle for creating financial change. When girls purchase Moolah Kicks, they are betting on themselves. -
The average market price for our shoes is $110. Our shoes are affordable, considering there are no other women-specific (women-made) options.
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Helped her get an understanding of money management.
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She finally started the process of making an all women brand of basketball shoe. -
Our signature female fit is unmatched cuz we worked with pro trainers to craft the perfect "last." All of our sneakers are made on this last to ensure they support the female foot form biomechanically. -
I used to stand at games and ask players what they wanted in a shoe. A lot of players want something simple that will go with their uniform. Other girls wanted crazy colors and to stand out with their shoes. Those results informed what we were doing. We have a simple all-white model and three crazy-color models. -
She started doing this so she knows how her shoes feel and is comfortable selling them. -
They were improving the shoes so that female athletes were most comfortable in them. -
This helps get the brand out there and gives women the trust to try on a shoe. -
"Seeing Moolah Kicks on the WNBA floor for the first time was incredible. Courtney Williams was playing for the Chicago Sky at the time." White -
Moolah’s new sneakers include the Neovolt Pro v2, Press Break v2, which both feature Moolah Kicks’ signature “no break in or no burning” technology, designed to have sneakers biomechanically fit the female foot with virtually no “break-in period.” The technology also aims to reduce risk of knee, ankle, and leg injury for female basketball players. -
“Today, Moolah has expanded into 630 stores with DICK'S Sporting Goods. They have been incredibly excited and encouraged by the appetite of women's basketball.” White