Milestones In Marketing

By delidavis@herzing.edu
  • Trade Era
    1800 BCE

    Trade Era

    Since the beginning of time, we've always worked from a trade/barter system, using product differentiation, and reputation and trust building, as well as story telling to help sell a product.
  • Production Era

    Production Era

    Companies began to put more focus on product features, drew more emphasis on quality and durability, media channels were limited, making word of mouth and the local newspaper the biggest outlets.
  • Sales Era

    Sales Era

    Supply vs demand is now introduced, producing more job opportunities for the general public. Companies also begin to use persuasive techniques and mass marketing to introduce their product. Sales teams are created and trained to assist and persuade while in store and since more competition is starting to arise, product differentiation is also a key focus.
  • Marketing Era

    Marketing Era

    During this era, the advertising is becoming more customer centric, shifting focus from the product to customer needs. Marketing Segmentation and Targeting allowed companies to split consumers up into different demographic groups to better meet needs. The radio is also a more popular communication channel now and is used to advertise products as well.
  • The World Wide Web and E Commerce Era

    The World Wide Web and E Commerce Era

    The implementation of the World Wide Web changed the way that we do business forever. The first online ad/banner as well as sell was in 1994. Data driven personalization is big focus and more e commerce platforms being to emerge.
  • Relationship Era

    Relationship Era

    Personalization is a major focus. Companies begin to leverage data to personalize marketing messages. Use of technology such as CRM, email, and social media outlets are pivotal to gathering information. Loyalty programs are introduced to encourage continuous business and community involvement.
  • Search Engine Marketing Era

    Search Engine Marketing Era

    With the rise of search engines such as Google and search engine optimization, companies are able to partner with these search engines and pay them in order to have prominent ad placement, resulting in more people being exposed to the product/service.
  • Social Media ad Data Driven Marketing Era

    Social Media ad Data Driven Marketing Era

    Social media outlets such as Facebook, Twitter, Instagram, Skype, etc hit the ground running with no signs of letting up. At this point more than ever people are forthcoming with information regarding just about anything, especially day to day life, interactions and most importantly, purchases. Business are able to partner with major influencers in order to advertise their service/product to the general public.