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designed by tinker hatfield
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worn by Jordan during his first championship which made people have to have them
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He wore the Jordan 6 which elevated the brand and furthered the success.
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Michael wore the 7's at the Olympics showing a worldwide exposure for the shoes
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considered the best shoe made, this shoe was made stylish on and off the court and also he wore this shoe on his first game back after his retirement. which was a huge moment.
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the re releases of the classic helped the model stay relevant and was also a way to show new and old sneaker heads get intrigued again
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Nike finally gave Jordan its own brand
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collaborations with designers and influences began, and the transformation of the Jordan's became the biggest fashion statement in history.