Disruption Timeline

  • #MeToo Movement

    #MeToo Movement

    (2019-Present)
    Primary social media used: Instagram and Twitter/X, and Facebook.
    Tactics used by social media: Hashtags used #MeToo to help highlight the stories of survival with sexual abuse and harrassment. Many public figures online were called out, this caused many different people and workplaces to take accountability. There is a large group of survivors who have a safe space to post and spread awarness.
  • Body Positivity Movement

    Body Positivity Movement

    (2020-2023)
    Primary social media used: Instagram and TikTok
    Tactics using social media: Mass amounts of users posted videos showcasing there natural and vulnerable states with there body. This was aimed to spread body positivity and stop photoshop scandals. Many users called out others for using photoshop on their bodies to trick their audence.
  • Black Lives Matter (BLM)

    Black Lives Matter (BLM)

    (2020-Present)
    Primary social media used: Instagram, Twitter/x, Facebook
    Tactics using social media: There was a hastag that went viral online saying, #BlackLivesMatter. This hashtage was followed by a black screen post to help protest about racial injustice.
  • BookTok

    BookTok

    (2020-2025)
    Primary social media used: TikTok and Instagram
    Tactics using social media: Short form content being pushed about different books ranging from all types of genres. Many influencers partook in trends of BookTok. Readers connected to authros and different content all over the world spready deeper awarness on reading. Due to the mas spread of booktok the sales at book stores spiked.
  • De-influence Movement

    De-influence Movement

    (2023-2025)
    Primary social media used: TikTok
    Tactics using social media: Rather than creators posting large hauls they post videos deinfluencing people on mass amounts of consumerist items. Takes away the idea the materialistic lifestyle and desire to spend a lot of money on useless items. Recently, many creators posts there shopping carts online and asked to deinfluence there lists for them so they can save money.