Timeline small square

History of Abercrombie and Fitch

Timeline created by VanillaBean21 in Business
Event Date: Event Title: Event Description:
Timeline small square Founded by David Abercrombie Sold high-end fishing rods and safari gear. Founded in Manhattan, New York.
Timeline small square Ezra Fitch became co-owner Fitch was a frequent customer and eventually became co-owner with Abercrombie.
Timeline small square Started sending out catalogues Magazines cost a dollar each and nearly bankrupted the company.
Timeline small square Moved onto Madison Avenue The store changed locations to a much more expensive and luxurious location. Cementing A&F's elite sporting reputation.
Timeline small square Fitch retires and passes on buisness to James Cobb Fitches passes on his shares to his brother in law.
Timeline small square Opens store in San Fransisco and other only summer or winter stores. Opens a half a dozen stores after highest net profit.
Bankruptcy small square Abercrombie and Fitch files for bankruptcy Filed for bankruptcy after company loses 1 million
Oshman's sporting goods small square Oshman's Sporting Goods buys A&F name Sold mainly exercise of sports equipment of the modern age of the time.
Timeline small square Amount of stores had grown to 26. Net sales reached 4o to 45 million
Timeline small square The Limited acquires 25 of 27 existing A&F stores. Acquires them for 45 million in cash. Emphasis was placed on apparel.
Timeline small square Michael Jeffries becomes president of company Changed company for the demographic of youth. Sold expensive casual wear.
American eagle outfitters small square Filed lawsuit against American Eagle Outfitters A&F filed a lawsuit against AEO for copying it's trademark merchandise and image.
Abercrombie kids small square Open Abercrombie Kids, a childrens store. Broadened clientele by opening children's store.
Hollister small square Opens first Hollister store. Opens first store of Hollister , a store influenced heavily from the West Coast, namely California.
Gilly hicks small square Opens first Gilly Hicks store. Opens new store, GH, which focuses on lingerie, and sleepware.