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Clickable banner ads offered cheaper ad space than traditional media in addition to ROI measurements and analytics, allowing marketers to measure the effectiveness of an ad in a way that wasn't possible before. Just a year later widespread use of the banner ad began and it because very successful.
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Google quickly expanded and improved its search engine and learned how to analyze content to target users with relevant information.
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"how do you feel about using # (pound) for groups. As in #barcamp [msg]?" -Chris Messina
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