Coca-Cola Timeline

Timeline created by Rick2022
  • The New Era of Beverages

    May 8 Coca Cola is created by John S. Pemberton and served at Jacob's Pharmacy. Company accountant, Frank Robinson,
    names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo.
  • The Rights

    The rights to bottle Coca-Cola in
    most of the United States are sold by
    Asa Candler to Benjamin F. Thomas and
    Joseph B. Whitehead of Chattanooga,
    Tennessee, for $1. Chattanooga becomes
    the first city to bottle Coca‑Cola under
    the contract.
  • Making It BIG

    Bottling operations begin in Canada,
    Cuba and Panama, becoming the first
    three countries outside the United
    States to bottle Coca‑Cola.
    D’Arcy Advertising Company begins
    its 50-year association with
    The Coca‑Cola Company.
    A straight-sided bottle is first used
    in national advertising.
  • Quality Tells the Difference

    Answering the call of
    The Coca‑Cola Company, the contour
    bottle prototype is designed by
    Alexander Samuelson and patented
    by the Root Glass Company. It is
    approved by the Bottlers’ Association
    and becomes the standard bottle.
  • Coca Cola and The War

    The first in a series of posters depicting
    American fighter planes is issued for
    use in schools, restaurants and retail
    stores. Additional series are issued in
    1943, 1944 and 1945.
    The Sprite Boy character is introduced
    in advertising to convey the message
    that “Coca‑Cola” and “Coke” are two
    terms that reference the same product.
    During World War II, the Company
    operates a propellant ammunition
    loading plant in Talladega, Alabama,
    called the Brecon Loading Company.
    An average of 30 railroad cars
  • Coke

    “Coke” becomes a registered
    trademark of The Coca‑Cola Company.
  • Becoming a Celebrity

    Coca‑Cola becomes the first product
    to appear on the cover of Time
    magazine. The magazine wants to
    have a photo of Robert Woodruff on
    the cover, but he refuses stating that
    the product is the only important
    element in the Company.
    The first television commercial for
    Coca‑Cola is broadcast on Thanksgiving
    Day on a CBS half-hour special
    featuring Edgar Bergen and Charlie
  • The Coca Cola Industry

    Coca-Cola is now distributed by a
    network of 1,700 bottlers, operating
    in more than 100 countries.
  • Grab and Go!

    Steel 12-ounce cans are introduced to
    help make Coca‑Cola more portable.
    The Coca‑Cola Company acquires
    The Minute Maid Corporation, adding
    a line of juice products to its portfolio.
    Coca‑Cola sponsors a nationwide
    competition for high school singers
    and musicians called Talentsville USA.
    The winner is a lyric soprano from
    Carrier Mills, Illinois, who goes on to
    have a successful career in opera.
  • Have a Coke and a Smile

    The Dynamic Ribbon Device, the
    red-and-white graphic representing
    two adjacent contour bottles, is
    launched nationwide.
    Coca‑Cola introduces its first sports
    drink when Olympade is test marketed
    in the United States. The packaging
    features a logo for the U.S. Olympic
  • Coca Cola and the Sports

    The Coca‑Cola Company and the
    Fédération Internationale de Football
    Association (FIFA) agree to the
    first-ever sponsorship between a
    company and an international sports
    governing body.
  • Coca Cola dunking in the NBA

    The Coca-Cola Company announces a
    100-year partnership with the National
    Basketball Association.
  • Open Happiness

    An aluminum contour bottle is
    introduced for use in nightclubs
    and at special events.
  • Coca Cola acquiring Brands

    The new World of Coca‑Cola opens
    at Pemberton Place in Atlanta.
    The Coca‑Cola Company acquires
    Energy Brands Inc. (glacéau), maker
    of vitaminwater and smartwater.
    The 20-ounce PET contour GRIP
    bottle joins the packaging ranks.
  • Modern Life of Coca Cola

    Coca‑Cola Freestyle, an innovative
    fountain dispenser that allows
    consumers to select from more
    than 100 beverages, is unveiled.
    Two-liter contour packaging
    is introduced.
    PlantBottle PET packaging is
    introduced. Made partially from
    plant-based materials, PlantBottle
    plastic bottles are completely
    Simply becomes a billion-dollar brand
  • The Big 125, and Still Young

    The Coca‑Cola Company celebrates
    125 years of brand Coca‑Cola.
  • Period: to

    Coca Cola Moving Beyond

    Seeking to create an advertising
    program that links Coca‑Cola with
    Christmas, artist Haddon Sundblom
    creates his first illustration showing
    Santa Claus pausing for a Coke. For
    the next three decades, from 1931 to
    1964, Sundblom paints images of
    Santa that help to create the modern
    interpretation of St. Nick. The first automated fountain dispenser,
    the Dole Master, is introduced at the
    Chicago World’s Fair. The 50th anniversary of Coca‑Cola is
    celebrated. Artist N. C. Wyeth creates
    the calendar
  • Period: to

    Coca Cola, Out of this World!

    Coca‑Cola becomes the first soft
    drink consumed in space when the
    astronauts aboard the space shuttle
    Challenger tested the space can on
    a mission.
    May 8. Coca‑Cola marks its hundredth
    anniversary with a worldwide
    celebration in Atlanta.