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Coca-Cola Timeline

Timeline created by Rick2022 in Business
Event Date: Event Title: Event Description:
Timeline small square The New Era of Beverages May 8 Coca Cola is created by John S. Pemberton and served at Jacob's Pharmacy. Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo.
Timeline small square The Rights The rights to bottle Coca-Cola in most of the United States are sold by Asa Candler to Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee, for $1. Chattanooga becomes the first city to bottle Coca‑Cola under the contract.
Timeline small square Making It BIG Bottling operations begin in Canada, Cuba and Panama, becoming the first three countries outside the United States to bottle Coca‑Cola. D’Arcy Advertising Company begins its 50-year association with The Coca‑Cola Company. A straight-sided bottle is first used in national advertising.
Timeline small square Quality Tells the Difference Answering the call of The Coca‑Cola Company, the contour bottle prototype is designed by Alexander Samuelson and patented by the Root Glass Company. It is approved by the Bottlers’ Association and becomes the standard bottle.
Timeline small square Coca Cola and The War The first in a series of posters depicting American fighter planes is issued for use in schools, restaurants and retail stores. Additional series are issued in 1943, 1944 and 1945. The Sprite Boy character is introduced in advertising to convey the message that “Coca‑Cola” and “Coke” are two terms that reference the same product. During World War II, the Company operates a propellant ammunition loading plant in Talladega, Alabama, called the Brecon Loading Company. An average of 30 railroad cars
Timeline small square Coke “Coke” becomes a registered trademark of The Coca‑Cola Company.
Timeline small square Becoming a Celebrity Coca‑Cola becomes the first product to appear on the cover of Time magazine. The magazine wants to have a photo of Robert Woodruff on the cover, but he refuses stating that the product is the only important element in the Company. The first television commercial for Coca‑Cola is broadcast on Thanksgiving Day on a CBS half-hour special featuring Edgar Bergen and Charlie McCarthy.
Timeline small square The Coca Cola Industry Coca-Cola is now distributed by a network of 1,700 bottlers, operating in more than 100 countries.
Timeline small square Grab and Go! Steel 12-ounce cans are introduced to help make Coca‑Cola more portable. The Coca‑Cola Company acquires The Minute Maid Corporation, adding a line of juice products to its portfolio. Coca‑Cola sponsors a nationwide competition for high school singers and musicians called Talentsville USA. The winner is a lyric soprano from Carrier Mills, Illinois, who goes on to have a successful career in opera.
Timeline small square Have a Coke and a Smile The Dynamic Ribbon Device, the red-and-white graphic representing two adjacent contour bottles, is launched nationwide. Coca‑Cola introduces its first sports drink when Olympade is test marketed in the United States. The packaging features a logo for the U.S. Olympic Committee.
Timeline small square Coca Cola and the Sports The Coca‑Cola Company and the Fédération Internationale de Football Association (FIFA) agree to the first-ever sponsorship between a company and an international sports governing body.
Timeline small square Coca Cola dunking in the NBA The Coca-Cola Company announces a 100-year partnership with the National Basketball Association.
Timeline small square Open Happiness An aluminum contour bottle is introduced for use in nightclubs and at special events.
Timeline small square Coca Cola acquiring Brands The new World of Coca‑Cola opens at Pemberton Place in Atlanta. The Coca‑Cola Company acquires Energy Brands Inc. (glacéau), maker of vitaminwater and smartwater. The 20-ounce PET contour GRIP bottle joins the packaging ranks.
Timeline small square Modern Life of Coca Cola Coca‑Cola Freestyle, an innovative fountain dispenser that allows consumers to select from more than 100 beverages, is unveiled. Two-liter contour packaging is introduced. PlantBottle PET packaging is introduced. Made partially from plant-based materials, PlantBottle plastic bottles are completely recyclable. Simply becomes a billion-dollar brand
Timeline small square The Big 125, and Still Young The Coca‑Cola Company celebrates 125 years of brand Coca‑Cola.
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Coca Cola Moving Beyond Seeking to create an advertising program that links Coca‑Cola with Christmas, artist Haddon Sundblom creates his first illustration showing Santa Claus pausing for a Coke. For the next three decades, from 1931 to 1964, Sundblom paints images of Santa that help to create the modern interpretation of St. Nick. The first automated fountain dispenser, the Dole Master, is introduced at the Chicago World’s Fair. The 50th anniversary of Coca‑Cola is celebrated. Artist N. C. Wyeth creates the calendar

Coca Cola, Out of this World! Coca‑Cola becomes the first soft drink consumed in space when the astronauts aboard the space shuttle Challenger tested the space can on a mission. May 8. Coca‑Cola marks its hundredth anniversary with a worldwide celebration in Atlanta.
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