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Timeline created by Green_24 in Business

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Event Date:	Event Title:	Event Description:
01/01/1833	Benjamin Day	Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper.
01/31/1843	Volney Palmer	Volney Palmer opens the first advertising agency in Philadelphia.
01/31/1867	Carlton & Smith	New York agency Carlton & Smith begins buying the right to place advertising in religious magazines.
01/31/1868	Francis Wayland	With $250, Francis Wayland Ayer opens N.W. Ayer & Son (named after his father) in Philadelphia and implements the first commission system based on "open contracts."
01/31/1873	Convention of Advertising Agents	The first convention of advertising agents is held in New York.
01/31/1877	James Walter Thompson	James Walter Thompson buys Carlton & Smith from William J. Carlton, paying $500 for the business and $800 for the office furniture. He renames it after himself and moves into general magazine advertising. Later, he invents the position of account executive.
01/01/1880	John Wanamaker & John E. Powers	Department store founder John Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. Powers.
01/31/1882	Proctor & Gamble	Procter & Gamble Co. begins advertising Ivory soap with an unprecedented budget of $11,000.
01/31/1883	Cyrus H.K. Curtis & Wife	Cyrus H.K. Curtis launches Ladies' Home Journal with his wife, Louisa Knapp Curtis, as editor.
01/31/1886	N.W. Ayer	N.W. Ayer promotes advertising with the slogan "Keeping everlastingly at it brings success."
01/31/1886	N.W. Ayer	N.W. Ayer promotes advertising with the slogan "Keeping everlastingly at it brings success."
01/31/1887	A.N.P.A.	The American Newspaper Publishers Association is formed.
01/31/1892	Patient-medicine Advertising = Banned!	Ladies' Home Journal bans patent-medicine advertising.
01/31/1893	Munsey's Magazine	Frank Munsey drops the price of Munsey's Magazine to 10� and the cost of subscriptions to $1, marking the first attempt at keeping a magazine afloat by advertising revenue rather than newsstand sales.
01/31/1893	"Little Schoolmaster"	George P. Rowell of Boston founds Printer's Ink, a magazine that serves as the "little schoolmaster in the art of advertising."
01/31/1893	Coca-Cola	Asa Briggs Chandler registers Coca-Cola as a trademark.
01/31/1898	Uneeda Buscuit	N.W. Ayer helps National Biscuit Co. launch the first prepackaged biscuit, Uneeda, with the slogan "Lest you forget, we say it yet, Uneeda Biscuit." Eventually, the company launches the first million-dollar advertising campaign for Uneeda.
01/31/1899	ANA Formed	The Association of American Advertisers, predecessor to the Association of National Advertisers, is formed.
01/31/1900	N.W. Ayer	N.W. Ayer establishes a Business-Getting Department to plan advertising campaigns based on prospective advertisers' marketing needs.
01/31/1904	TAACA	The Associated Advertising Clubs of America, a group of agencies, advertisers and media representatives, is formed.
01/31/1906	Corn Flakes	W.K. Kellogg places his first ads for Corn Flakes in six midwestern newspapers.
01/31/1911	ANYA	A group of large agencies forms the Association of New York Agents, predecessor to the American Association of Advertising Agencies.
01/31/1911	Woodbury Soap	Woodbury Soap breaks its "The skin you love to touch" campaign in the Ladies' Home Journal, marking the first time sex appeal is used in advertising.
01/31/1914	The Federal Trade Commision Act	The Federal Trade Commission Act is passed, and Joseph E. Davies is named the first FTC chairman. Section 5 allows it to issue cease-and-desist orders against dishonest advertising.
01/31/1916	NOAB	A group of agencies forms the National Outdoor Advertising Bureau, which eventually controls about three-quarters of the outdoor national advertising in America.
01/31/1917	AAAA	The American Association of Advertising Agencies, the first agency trade association, is established with 111 charter-member agencies.
01/31/1922	The Queensboro Corp.	The Queensboro Corp. a Long Island real estate firm, buys the first commercials in advertising history
01/31/1923	National Carbon Co.	National Carbon Co.'s "Eveready Hour" is the first regular series of broadcast entertainment and music to be sponsored by an advertiser.
01/31/1924	Goodrich	Goodrich Tires sponsors the first hourlong show over a network of nine radio stations.
01/31/1928	Lintas	Lintas (Lever International Advertising Services) is formed as a house agency for Unilever in England, Holland and Germany.
01/31/1929	Stock Market Crash	Following the stock market crash, advertising spending plummets.
01/31/1929	American Tobacco Co.	American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
01/31/1930	Chicago	Age is launched in Chicago.
01/31/1936	Life	Life publishes its first edition. It later becomes the first magazine to carry $100 million annually in advertising.
02/01/1938	Radio Advertising Begins	Radio surpasses magazines as a source of advertising revenue.
02/01/1942	The War Advertising Council	The War Advertising Council is organized to help prepare voluntary advertising campaigns for wartime efforts.
02/01/1952	ARF	The Advertising Research Foundation endorses A.C. Nielsen's machine-based ratings system for TV.
02/01/1953	The Advertising Research Foundation	The Advertising Research Foundation endorses A.C. Nielsen's machine-based ratings system for TV.
02/01/1954	CBS	CBS becomes the largest advertising medium in the world
02/01/1957	"The Hidden Persuaders"	Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published.
02/01/1962	"Confessions of an Advertising Man"	David Ogilvy publishes "Confessions of an Advertising Man."
02/01/1963	"The Pepsi Generation"	"The Pepsi Generation" kicks off the cola wars.
02/01/1964	NBC	NBC drops its ban on comparative advertising.
02/01/1966	Ted Bates'	Ted Bates' first creative chief and promoter of advertising offers a "unique selling proposition," resigns at age 55.
02/01/1971	The Four A's...	The Four A's, ANA and American Advertising Federation launch the National Advertising Review Board to monitor questions of taste and social responsibility in advertising.
02/01/1971	Advertising of Cigarettes	Congress prohibits broadcast advertising of cigarettes.
02/01/1976	Advdertising First Amendment..	The Supreme Court grants advertising First Amendment protection.
02/01/1980	FTC's	Congress removes the FTC's power to stop "unfair" advertising.
02/01/1986	Needham Harper Worldwide	Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
02/01/1994	Online Advertising	online advertising opens new doors
02/01/1995	Metro Int'l	Metro Int’l., a Swedish firm, pioneered free daily newspapers supported by advertising.
02/01/1999	David Ogilvy	David Ogilvy (88), British-born American advertising executive, died in Bonnes, France. In 2009 Kenneth Roman authored “the King of Madison Avenue: David Ogilvy and the making of Modern Advertising.”
02/01/2005	AOL & Warner Bros.	AOL and Warner Bros. announced plans to create a broadband network called In2TV to streamcast old TV shows beginning in early 2006. They planned 2 minutes of advertising for each half hour.
02/01/2006	Arkansas judge..	An Arkansas judge approved a $90 million settlement between Google Inc. and advertisers who claimed improper billing for fraudulent clicks on ads.
02/01/2007	Mexico's broadcast	A broad electoral reform that infuriated Mexico's broadcast industry by barring political parties from buying radio and television advertisements took effect.
02/01/2008	Julian Sivulka	Julian Sivulka authored “Ad Women: How They Impact What We Need, Want, and Buy,” a history of women’s role in American advertising.
02/01/2011	Francesca Beauman	Francesca Beauman, British historian, authored “Shapely Ankle Preferr’d: A History of the Lonely Hearts Ad.”
02/01/2012	Hyundai	Hyundai Aims To Dominate 2012 Super Bowl Auto Advertising
Timespan Dates:	Timespan Title:	Timespan Description:
01/01/1800 to 01/31/2012	Advertising History