When it StartedFounded: Austin, Texas
Date: November 4, 1984
Founder(s): Michael Dell Some basic information: It is a public computer company where anyone can use.
S&P 500 Component
Industry Computer Systems
Founded Austin, Texas
November 4, 1984
Founder(s) Michael Dell
Headquarters 1 Dell Way
Round Rock, Texas, U.S.
Area served Worldwide
Key people Michael S. Dell
(Chairman & CEO)
More InformationKey people Michael S. Dell
(Chairman & CEO)
Revenue ▼ $52.902 billion (2010)
Operating income ▼ $2.172 billion (2010)
Net income ▼ $1.433 billion (2010)
Total assets ▲ $33.652 billion (2010)
Total equity ▲ $5.641 billion (2010)
Employees 96,000 (2010)
Subsidiaries Dell Services
When Dell StartedDell traces its origins to 1984, when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PCs Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs.
1985- HistoryIn 1985, the company produced the first computer of its own design — the "Turbo PC", sold for US$795. PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. The company grossed more than $73 million in its first year of trading.
Employees At HeadQuarters (HQ)In 1990 Dell had 1,200 employees in its headquarters.
1990's - 2007In the early 1990s, Dell also sold its products through Best Buy, Costco and Sam's Club stores in the United States. Dell stopped this practice in 1994, citing low profit-margins on the business. In 2003, Dell briefly sold products in Sears stores in the U.S. In 2007, Dell started shipping its products to major retailers in the U.S. once again, starting with Sam's Club and Wal-Mart. Staples, the largest office-supply retailer in the U.S., and Best Buy, the largest electronics retailer in the U.S
information1.reducing Dell's carbon intensity by 15 percent by 2012
2.requiring primary suppliers to report carbon emissions data during quarterly business reviews
3.partnering with customers to build the "greenest PC on the planet"
4.expanding the company's carbon-offsetting program, "Plant a Tree for Me".
MarketingDell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year, offering free bonus products (such as Dell printers), and offering free shipping in order to encourage more sales and to stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. However, this also cut profit-margins by more than half,
2006-2009Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.
HeadQuarters (HQ)In 2008 Dell switched the power sources of the Round Rock headquarters to more environmentally friendly ones, with 60% of the total power coming from TXU Energy wind farms and 40% coming from the Austin Community Landfill gas-to-energy plant operated by Waste Management, Inc.
Criticisms of Dell's marketing of laptop securityIn 2008, Dell received press coverage over its claim of having the world's most secure laptops, specifically, its Latitude D630 and Latitude D830. At Lenovo's request, the (U.S.) National Advertising Division (NAD) evaluated the claim, and reported that Dell did not have enough evidence to support it.
2009 - HistoryOn September 21, 2009, Dell announced its intent to acquire Perot Systems (based in Plano, Texas) in a reported $3.9 billion deal. Perot Systems brought applications development, systems integration, and strategic consulting services through its operations in the U.S. and 10 other countries. In addition, it provided a variety of business process outsourcing services, including claims processing and call center operations.
Postion Of Dell On A ListOn May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.
Partnership with EMCThe Dell/EMC brand applies solely to products that result from Dell's partnership with EMC Corporation. In some cases Dell and EMC jointly design such products; other cases involve EMC products for which Dell will provide support — generally midrange storage systems, such as fibre channel and iSCSI storage area networks. The relationship also promotes and sells OEM versions of backup, recovery, replication and archiving software. On December 9, 2008, Dell and EMC announced
HeadQuarters (HQ)Dell's headquarters are located in Round Rock, Texas. As of 2010 the company employs about 16,000 people in the facility, Which has 2,100,000 square feet (195,000 m2) of space.] As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.
HistoryThe Timespan of how long Dell been here and the major events.