Dr.Pemberton develops "Pemberton's French Wine Coca,"
physician and chemist Dr.Pemberton develops "Pemberton's French Wine Coca,"
A new formula and a new name is given to Pemberton's beverage
It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at that time by most, if not all, of the city's druggists.
Frank M. Robinson, suggested the name ''Coco Cola''
Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment
sold portions of Coco Cola to various partners and to businessman Asa G. Candler
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.
Asa Candler achieves sole ownership of the comany, at a total cost $2,300.
On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300.
Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
The trademark "Coca-Cola" was registered in the USPTO on January 31
The trademark "Coca-Cola" used in the marketplace, was registered in the United States Patent Office on January 31, 1893. (Registration has been renewed periodically.) That same year the first dividend was paid; at $20 per share, it amounted to 20 percent of the book value of a share of stock.
The first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas.
A firm believer in advertising, Mr. Candler expanded on Dr. Pemberton's marketing efforts, distributing thousands of coupons for a complimentary glass of Coca-Cola. He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark.
In Vicksburg, Mississippi, Joe Biedenharn installed bottling machins
In 1894, in Vicksburg, Mississippi, Joseph A. Biedenharn was so impressed by the growing demand for Coca-Cola at his soda fountain that he installed bottling machinery in the rear of his store and began to sell cases of Coca-Cola to farms and lumber camps up and down the Mississippi River. He was the first bottler of Coca-Cola.
Coca-Cola in all United States..
Coca-Cola is now drunk in every state and territory in the
two Tennessee men secure the exclusive rights
The trademark "Coca-Cola," used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. (Registration has been renewed periodically.) That same year the first dividend was paid; at $20 per share, it amounted to 20 percent of the book value of a share of stock.
Coca-Cola deserved a distinctive package
A variety of straight-sided containers was used through 1915, but as soft-drink competition intensified, so did imitation. Coca-Cola deserved a distinctive package, and in 1916, the bottlers approved the unique contour bottle designed by the Root Glass Company of Terre Haute, Indiana.
Candler sells The Coca-Cola Company to Ernest Woodruff
the Candler interests sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and an investor group for $25 million. The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share.
the Company pioneered the innovative six-bottle carton
Coca-Cola sales in bottles
By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
"Coke®," is registered as a trademark by the USPTO
the now-familiar contour bottle shape was granted registration as a trademark
The now-familiar shape was granted registration as a trademark by the U.S. Patent Office in 1977, an honor accorded only a handful of other packages. The bottle thus joined the trademarks "Coca-Cola," registered in 1893, and "Coke®," registered in 1945.
a new formula for coke is introduced
a new formula for coke is introduced. Citizens of the world say no thanks!
over 1.3 billion beverage
over 1.3 billion beverage servings are sold each day. Although Coca-Cola® was first created in the United States, it quickly became popular wherever it went. Today, they produce nearly 400 brands in over 200 countries. More than 70 percent of their income comes from outside the U.S., making The Coca-Cola Company a truly global company.